Use of Pop-ups for Lead Generation
Pop-ups are used on almost every website today as a lead generation tool. An outbound lead generation campaign is a great way to spend your demand generation budget to create a fancy lead ad or Facebook ad that takes your potential lead to a top-tier landing page to become your next. new prospect. However, pop-ups are a cost-effective method to aid your social media lead generation plans. Chances are, you have already encountered thousands of them. At first glance, they may appear to get a bad rap due to their intrusion into the user experience, but if used correctly they can be a powerful tool to help marketers generate leads by allowing more user friction with. the content of the website. Although pop-ups are sometimes used as a last resort to ensure your inbound lead generation efforts are fruitful, there are a number of ways to use this versatile lead generation technique, be it B2C or B2B. Software Sumo reported that its customers collected 23,645,948 email addresses through po