Digital Marketing Strategies For Business Growth

  Re-targeting Audiences Across Social Media Platform When it comes to B2B businesses , LinkedIn is the most popular and effective social media marketing channel. LinkedIn advertising can be used to target audiences geographically and take demographic data into account for more accurate results. As part of the omnichannel marketing effort, those leads can then be realigned through the right social media platform, Facebook and Twitter. Other platforms like Instagram and Snapchat also offer geo-based targeting options. Mobile Marketing A recent study by Search Engine Land found that geographic advertising for mobile displays had twice the click-through rates than the industry's standard target. According to Marketing Profs, more American adults are using mobile devices than traditional computers when searching for local products and services. The success of location-based strategies depends heavily on the use of mobile devices as they provide accurate segmentation data based on g...

The rapid advancement of location-based technology has put Geomarketing at the forefront of marketing strategies. Companies invest heavily in geographic-based marketing technologies to connect with their ideal buyers. According to the latest 2019 report by Zion Market Research, global geomarketing market spending was approximately $ 7.4 billion in 2018 and is projected to reach about $ 38.1 billion by 2025. A B2B approach to Geomarketing With the B2B industry increasingly specializing in niche products and services, it is vital for any business to find the right niches for the destination. Global B2C branches are already benefiting from impressive advantages through the integration of location-based targeting. Timberland increased its store visits by 6%, while popular fast food chain Dunkin Donuts saw an impressive 72% increase in click-through rate (CTR). There's no reason B2B companies can't use a similar strategy to make their ad targeting more efficient. A B2B sales ...