Digital Marketing Strategies For Business Growth

  Choose Right Mediums for Webinar Marketing Promotion 1. Choose the right media for advertising To keep up with your lead generation game, you need to promote your webinars on the right channels for maximum exposure. By taking an omnichannel approach to promoting your webinars , you will get more webinar registrants. Influencer Marketing: Working with an influencer for your niche business can be the perfect way to generate more audiences for your webinars. Influencers usually use their social media presence to drive awareness of your webinars. The headings are as follows: “I will be attending the XYZ webinar on intent marketing. It's a great way for marketers to stay tuned. The right influencers to support your brand will surely make a huge difference to your webinar marketing plan in how your industry contacts approach your webinar advertising. Social media: For B2B trends, LinkedIn is the right place for you. Share your webinar registration forms with connections and d

Webinar Marketing Strategies - Promotional Emails    In the late 1990s, Microsoft made the technology available for webinars that were to be brought to the public with the launch of the NetMeeting platform. There was no concept like webinar marketing . Since then, webinars have come a long way since their inception. As 2020 approaches, the next stage of digital marketing has already begun to take shape. Exceptional user experiences and UI designs of all content, including webinars, have become essential. AI has brought privacy and cybersecurity to the fore, and digital platforms need to be developed with the upcoming 5G revolution in mind. With these disruptions ahead, businesses need to rethink their approach to webinar marketing to stay ahead of the curve. In most cases, webinar marketing strategies that follow more webinar attendees lose focus on the bigger picture; H. You create content of the highest quality and as target-group-oriented as possible. Getting your audience to clic

  Re-targeting Audiences Across Social Media Platform When it comes to B2B businesses , LinkedIn is the most popular and effective social media marketing channel. LinkedIn advertising can be used to target audiences geographically and take demographic data into account for more accurate results. As part of the omnichannel marketing effort, those leads can then be realigned through the right social media platform, Facebook and Twitter. Other platforms like Instagram and Snapchat also offer geo-based targeting options. Mobile Marketing A recent study by Search Engine Land found that geographic advertising for mobile displays had twice the click-through rates than the industry's standard target. According to Marketing Profs, more American adults are using mobile devices than traditional computers when searching for local products and services. The success of location-based strategies depends heavily on the use of mobile devices as they provide accurate segmentation data based on g

The rapid advancement of location-based technology has put Geomarketing at the forefront of marketing strategies. Companies invest heavily in geographic-based marketing technologies to connect with their ideal buyers. According to the latest 2019 report by Zion Market Research, global geomarketing market spending was approximately $ 7.4 billion in 2018 and is projected to reach about $ 38.1 billion by 2025. A B2B approach to Geomarketing With the B2B industry increasingly specializing in niche products and services, it is vital for any business to find the right niches for the destination. Global B2C branches are already benefiting from impressive advantages through the integration of location-based targeting. Timberland increased its store visits by 6%, while popular fast food chain Dunkin Donuts saw an impressive 72% increase in click-through rate (CTR). There's no reason B2B companies can't use a similar strategy to make their ad targeting more efficient. A B2B sales

  Step by Step Process for Making your Email More Engaged 1. Make sure you are sending a traditional welcome email This has to seem pretty straightforward and obvious to you, but it is one of the best email marketing methods to attract potential customers. Welcome emails are the emails in which you thank the visitors for participating in your company newsletter and meet expectations for the future. This is your first opportunity to introduce yourself and tell them more about your company. If your introduction to a new prospect is not memorable, it will not send any other emails you sent. Write your welcome email in a fun, humorous way as you text your friends or colleagues. Avoid using more corporate language. An example of the most popular Derek Sivers email that produced MILLIONS would be enough to understand this point. Nobody had ever written such an email before. Derek Sivers started a company called CD Baby. He rewrote the automatic email that was sent to customers after the

  Tips to make your Email more Engaged The world today is dominated by social media, mobile apps and smartphone technologies. There are countless ways you can connect with your customers, but only one channel continues to perform well year after year, and that is email marketing . According to news reports, email generates $ 44 for every $ 1 spent, which is a staggering 3,800% ROI, making it one of the most lucrative and effective marketing tools available. Currently, 60% of Americans use Facebook, 35% of Americans use Instagram. However, over 90% of Americans use their email! This is a great audience! Tweet this! Do you still think email is dead? Not even close! If you are into B2B marketing, email marketing is an essential part of your business. But as effective as email marketing is, it's not enough on its own. In fact, 44% of traders say increasing engagement is their number one challenge. If you are putting time and effort into your email marketing campaigns, it shou