How to Create a Winning ABM Strategy for Your Business?
Is ABM the Right Approach for Your Business? Some surefire ways to determine whether account-based marketing is the right choice for you is to determine whether: The sales cycle involves a research/evaluation phase and it often involves multiple stakeholders. Your sales and marketing teams are looking to make a bigger impact with a more strategic focus. You’ve noticed that existing buyers who generate the most revenue have distinct characteristics, or you have identified accounts with distinct characteristics that can generate more revenue. There are organizations with needs that your solution clearly addresses. Your organization is looking to break into a new segment, territory, or vertical, or going after your competitor’s customers. Your organization offers several products or services and has set goals to grow buyer lifetime value through up-selling and cross-selling. How to Create a Winning ABM Strategy for Your Business? Choosing target accounts will vary for every company as