What are benefits of Account Based Marketing ?
Companies that are seeking to acquire specific and high-value customers have found an ABM strategy to be the most effective instead of taking a broader approach to their sales and marketing initiatives. Account based marketing is a strategy and not a technology. There are typically four goals for adopting an account based marketing approach: Improvement in sales collaboration Cross-sell/up-sell the existing buyer accounts Acquire new logos To break into a new market/vertical Benefits of Account Based Marketing High return on investment – Effective ABM deployment can achieve higher business ROI. The 2014 ITSMA Account Based Marketing Survey stated that “ABM delivers the highest return on investment of any B2B marketing strategy or tactic.” Reduced resource waste – The focused nature of ABM strategy allows marketers to focus their resources efficiently and only run those marketing programs that are highly optimized for the target accounts. Personalized and optimized – The ABM tac