Digital Marketing Strategies For Business Growth

Engagio, the leader in B2B marketing engagement software, has launched   Engagio  Orchestrate, a new marketing solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement,  marketing automation , direct mail, and CRM. The solution is designed to help teams target accounts during each point of the buying journey to build audiences for personalized campaign efforts. Built by the experts that built   Marketo , Orchestrate is the first and only account based marketing (ABM) solution that enables companies to target people, accounts, and buying groups at every stage of the account journey.  “As buying becomes increasingly nonlinear, the traditional model where Marketing generates and passes new business leads to Sales is looking increasingly outdated,” said Jon Miller, CEO of Engagio. “Rather than a hand-off baton pass, winning Marketing and Sales teams today operate as a team, working together to create a pipeline, win