Digital Marketing Strategies For Business Growth

  Companies that are  seeking to acquire specific and high-value customers  have found an ABM strategy to be the most effective instead of taking a broader approach to their sales and marketing initiatives. Account based marketing is a strategy and not a technology. There are typically four goals for adopting an account based marketing approach: Improvement in sales collaboration  Cross-sell/up-sell the existing buyer accounts Acquire new logos To break into a new market/vertical  Benefits of Account Based Marketing  High return on investment – Effective ABM deployment can achieve higher business ROI. The 2014 ITSMA Account Based Marketing Survey stated that “ABM delivers the highest return on investment of any B2B marketing strategy or tactic.” Reduced resource waste – The focused nature of ABM strategy allows marketers to focus their resources efficiently and only run those marketing programs that are highly optimized for the target accounts. Personalized and optimized – The ABM tac

  Not just a buzzword but a game-changer for top marketers since the mid-2000s, ABM has become a staple in today’s marketing endeavors to drive demand and increase ROI.     According to Rollworks, “B2B organizations such as Bottomline Technologies, People.ai and OneNeck IT Solutions are relying on a blend of traditional demand generation tactics with ABM strategies to cater to their audiences and appease senior leadership.” ABM has picked up more steam in recent times as vendors, bloggers, and market research firms all fuel a resurgence in account based marketing’s popularity. In 2017, only 29% of marketers had found ABM to be effective, whereas by 2019 the success of ABM shot up to a whopping 97% compared to other marketing tactics.  ABM’s success strongly lies within the enablement of marketing and sales to close their deals in a targeted and coordinated fashion. Plus, personalizing your brand messages at scale never looked this good! In this article, we’ll breakdown how you can adop