Digital Marketing Strategies For Business Growth

  How Artificial intelligence is helped in account based marketing ? When was the last time you had a great customer experience? Was it during a sales call, or did it pop out of an exceptional direct mail? HubSpot  defines customer experience as "The impression you leave with your customer, resulting in how they think of your brand, across every stage of the customer journey." Customer experience has a direct impact on revenue. A positive customer experience promises satisfaction and opens up-sell and cross-sell opportunities. In today's times, prospects have become intelligent enough to sense a sales pitch from a mile away. The challenge is to slowly and creatively plant the seed of your product quality and brand value in their mind so that when they're looking to buy, they think about you. Thus, it becomes imperative to provide customers with an impressive buying experience. And marketers have figured this long ago, which is why ABM came into existence.  Account ba

  The results of doing ABM from traditional demand generation tactics have made a great deal of difference in the B2B space – and for the better. But we’ve progressed considerably in our marketing journey and the B2B customer journey has only gotten more intricate as we move forward. There are more channels available (both online and offline) for engagement, similarly more devices to engage on, making it overwhelming or near impossible for marketers to keep track of their customer journey. This is where account based marketing attribution can help. Doing account based marketing without attribution is like taking aim without a definite goal that you can’t validate. It’s just not accurate if you don’t have the right data attribution for your ABM. The key is to see that today’s buyer is never a single person/individual who progresses along your funnel, but a set of decision makers, with different pain points that we group into accounts. And marketers can’t be efficient if they’re trackin

Maturing Digitally? Marketing isn’t what it used to be. Today, Digital Marketing is Marketing. It must be. A company will find any way possible to get its information out to those it wants to see it. Finding the best way to influence people to give the best experience. The fastest way to garner that attention is digitally. Adobe has graced us with this survey for the past seven years. A large part of  digital marketing  is knowing what to prioritize and understanding the trends but always looking ahead and preparing for the future. In 2015 the survey found that having a range of options for companies and staying competitive was the standard with digital marketing. Although, still true now,in 2016 the focus for this went more in depth Digital marketers from North America and Europe, about 735 of them, responded to the survey. They use various tactics and strategies when handling their digital marketing. No firms are created equal, each one has its similarities and differences. THEN AND

What will be your strategy for customer satisfaction ?   Customer success is a great way to make customers feel valued by helping them achieve their goals. To do so, a CSM team should function as a brand ambassador for your customers. They are expected to listen to every voice and pay attention to solve the problems of your customers. A dedicated team of CSMs will create a customer-centric atmosphere in every part of your organization.  It's a great way to use customers' voices to improve performance not only for CSMs but for the whole organization. At any point, keeping customers at the heart gives a better understanding of what they want and how you can add value throughout their journey with you.  Building a customer success strategy can differ from organization to organization but defining how the customer success program aligns with your business goal will be the key point for long-term viability. For Which Businesses, Is CSM Applicable? The reason for customer success, t

  “A satisfied customer is the best business strategy of all," says business writer and former management professor at the University of New Orleans - Michael LeBoeuf. Whether you are a Software-as-a-Service (SaaS) business, sell products or are a service-based company; customer success is the thing that will take you a long way. Making your customers happy by helping them solve their questions is the key factor to reach customers in the next level in the  customer journey . They are willing to switch and take the offering from your competitors at the drop of a hat. And the only reason they will do this is because they are not getting the expected value from you. This means customers today are no longer depending on the price or product but they are becoming loyal because of the experience they are getting. If you are not able to meet their requirements and do not provide the necessary support, they will leave immediately. If you give a good customer experience, it means they wil

Account based marketing Select the Right ABM Technology Tools designed for ABM have a lot to offer companies just adopting the strategies vs. those who’ve been executing ABM for some time. The right ABM solution will provide valuable insights all the while reducing the effort for personalizing campaigns and monitoring the results. Ensure that your software fulfills your business needs and goals  throughout the entire lifecycle. From strategy and compiling your list of target accounts to distributing personalized content across channels and measuring the results. Target Through Multichannel Approach Having a multichannel approach isn’t just for marketing. Sales development teams could use both online and offline channels to drive outbound marketing opportunities. To quote Marketo, “Based on the accounts that marketing and sales decide to pursue, sales can prioritize its outreach and follow-up on higher account scores that have the propensity to purchase. Sales can use a variety of chan

  Not just a buzzword but a game-changer for top marketers since the mid-2000s, ABM has become a staple in today’s marketing endeavors to drive demand and increase ROI.     According to Rollworks, “B2B organizations such as Bottomline Technologies, People.ai and OneNeck IT Solutions are relying on a blend of traditional demand generation tactics with ABM strategies to cater to their audiences and appease senior leadership.” ABM has picked up more steam in recent times as vendors, bloggers, and market research firms all fuel a resurgence in account based marketing’s popularity. In 2017, only 29% of marketers had found ABM to be effective, whereas by 2019 the success of ABM shot up to a whopping 97% compared to other marketing tactics.  ABM’s success strongly lies within the enablement of marketing and sales to close their deals in a targeted and coordinated fashion. Plus, personalizing your brand messages at scale never looked this good! In this article, we’ll breakdown how you can adop

  Tactics As organizations grow, investment will shift increasingly to creating the right experience for customers to drive usage, retention, and growth. This shift will cause a significant expansion in the scope of customer marketing leaders in particular, and make them a key stakeholder in the development and execution of account based strategies. Leading account based organizations use account based orchestration that plays a huge role across all stages of the funnel. The four key areas that have a positive impact from orchestrated accounts are – driving engagement, resulting in new meetings, increasing deal velocity, and expanding footprint in an account. TOPO’s research noted that a sales development rep or SDR outbound has been the most critical tactic used by account based organizations, with 88% rating it as important. Outreach strategies like direct mail, exec-to-exec, and events are rated as extremely important. Customized content development is seen as important by 63% of a

  Scale While most organizations understand the benefits to an account based approach, operationalizing a repeatable account based approach still remains to be a struggle. That’s because organizations are only able to prove success against a limited set of accounts, and they rely on non-scalable approaches to align execution, customization, and measurement. That’s because successfully scaling an account based strategy requires having a scalable, repeatable, and tech-enabled approaches that can be planned, customized, and seamlessly executed. With scaling ABM as a major challenge, organizations are expected to create a consistent and repeatable approach as account based marketing continues to mature.  Two key factors that contribute to this are: Having an account selection and rotation process – Organizations can group accounts that can be treated similarly, which will provide more visibility into the content, messaging, and resources required for execution in the coming months and qua