Digital Marketing Strategies For Business Growth

  ACCELERATION ABM accelerates the sales cycle. It is rare in a complex B2B sales cycle, that the buyer is one, isolated individual. Purchasing decisions can and normally do involve over a dozen decision makers. So, why risk pursuing one path? Because ABM actively targets all of the influencers and decision-makers in a company, ABM deals move faster and get stuck less. ALIGNMENT ABM tightly aligns your sales and marketing teams, AND aligns your customer experience.  Often times there is a disconnect between sales and marketing teams.  Account Based Marketing  requires sales and marketing to focus on the same accounts with specific and common criteria. Once all key stakeholders-execs, SDRs and marketers are completely committed to ABM as a long-term strategy, there is nothing but potential for success.  Because sales have accounts they care about the most, ABM can help marketing focus their resources on these accounts specifically. Through creation of account pr...

  Get Connected on Social Media According to  Brandon Redlinger , Director of growth,  Engagio , there’s been an increase in buyer sophistication as well as the number of smarter buyers these days. One of the key effective tactics is to follow and strategically connect with these potential buyers on social media. Once you’ve made a list of all the key ABM target accounts, find their associated accounts on social media platforms viz Facebook, LinkedIn, Twitter and other relevant industry platforms. Be a good listener and understand how your target prospects use  social media  before you can start interacting. Make It Hassle-free Batch-and-blast is a thing of the past! Today,  email marketing  is seen as one of the most powerful marketing channels, that, when combined with ABM gives you better results. It helps you understand your potential buyer’s priorities as well as adds value to your business. While ABM strategy targets the most relevant customers f...

“ 2019 will be the year of account-based data and insights. More marketing and sales teams will use account-level engagement data and a broader set of intent signals to help them identify, prioritize and personalize outreach for those accounts that are most likely to convert. This will drive greater efficiency and will set businesses up to scale their ABM efforts in 2020. ”-  Tyler Lessard,  VP of Marketing,   Vidyard ABM   – one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! 2018 was a fantastic year in terms of demand generation and ROI, companies that implemented ABM saw phenomenal results with more competition and larger growth goals. The result of advanced tech combined with brilliant minds turned out to be a huge success, which means that marketers are increasing their reliance on ABM. Simply put...