Digital Marketing Strategies For Business Growth

  How Artificial intelligence is helped in account based marketing ? When was the last time you had a great customer experience? Was it during a sales call, or did it pop out of an exceptional direct mail? HubSpot  defines customer experience as "The impression you leave with your customer, resulting in how they think of your brand, across every stage of the customer journey." Customer experience has a direct impact on revenue. A positive customer experience promises satisfaction and opens up-sell and cross-sell opportunities. In today's times, prospects have become intelligent enough to sense a sales pitch from a mile away. The challenge is to slowly and creatively plant the seed of your product quality and brand value in their mind so that when they're looking to buy, they think about you. Thus, it becomes imperative to provide customers with an impressive buying experience. And marketers have figured this long ago, which is why ABM came into existence.  Account ba

  The results of doing ABM from traditional demand generation tactics have made a great deal of difference in the B2B space – and for the better. But we’ve progressed considerably in our marketing journey and the B2B customer journey has only gotten more intricate as we move forward. There are more channels available (both online and offline) for engagement, similarly more devices to engage on, making it overwhelming or near impossible for marketers to keep track of their customer journey. This is where account based marketing attribution can help. Doing account based marketing without attribution is like taking aim without a definite goal that you can’t validate. It’s just not accurate if you don’t have the right data attribution for your ABM. The key is to see that today’s buyer is never a single person/individual who progresses along your funnel, but a set of decision makers, with different pain points that we group into accounts. And marketers can’t be efficient if they’re trackin

Maturing Digitally? Marketing isn’t what it used to be. Today, Digital Marketing is Marketing. It must be. A company will find any way possible to get its information out to those it wants to see it. Finding the best way to influence people to give the best experience. The fastest way to garner that attention is digitally. Adobe has graced us with this survey for the past seven years. A large part of  digital marketing  is knowing what to prioritize and understanding the trends but always looking ahead and preparing for the future. In 2015 the survey found that having a range of options for companies and staying competitive was the standard with digital marketing. Although, still true now,in 2016 the focus for this went more in depth Digital marketers from North America and Europe, about 735 of them, responded to the survey. They use various tactics and strategies when handling their digital marketing. No firms are created equal, each one has its similarities and differences. THEN AND