B2B Marketers Must Optimize Mobile

 

As the world of commerce expands, so do the ways to get messages. For many years B2B customers would be using their own links, print ads, phone and gas to find what they were looking for. As new generations emerge to take their place, the strategic plan of B2B companies needs to innovate new people.

This is the day of being a member of the millennium! As a driving force beyond numbers, millennials need simplicity and speed in all aspects of their work. Now it has a lot of impact on the filling funnel, which the marketing teams have to fit into.

Utilizing multi-touch marketing strategy is a ready way to prepare to capture B2B customers at the best possible time. Mobile marketing is one way to make sure your business is focused. Here are some reasons why having a mobile marketing strategy is so important:

40% of Mobile Revenue

Numerical experience has become more important than ever. Many customers don’t want to talk to a customer unless they have made the decision to close the business. Regardless of the industry, consumers consider mobile devices as mediocre as they normally would as a consumer. Based on recent research by Google and The Boston Consulting Group (BCG), it was shown that more than 40% of revenue comes from mobile phones or apps. 40% investment for a TON of money can be lost if a mobile marketing plan is not implemented.

50% of B2B Search Queries Built on Smartphones

The millennial generation is starting to become more and more intelligent. As they move around use their mobile sensors for work. Many customers travel to trade shows or meetings. They are able to stay focused and efficient by staying current and working through their smartphones. Investigating the products their company needs can be part of a good move forward. BCG expects to have an increase from 2 hours a day to three hours a day spent on a mobile device by 2020.

B2B Mobile Leaders See Increasing Revenue

Time is money as they often say… By having mobile phones in place, you may have less time to shop. A study by BCG and Google showed that consumers are closing businesses 20% faster when companies implement their marketing strategies on all devices. In addition to the increase in network traffic, they have also seen that those incentives result in higher overall spending. Multi-attracting / attracting customers receive higher profits for smart mobile marketing.

The B2B Customer Survey

As mentioned earlier, the millennial population is becoming more and more prevalent in the decision -making process for many companies. B2B customers comprise the age group of 18 - 34 which increased from 27% - 46% of all customers. This age groups have always had the convenience of the internet and have more innovative trends with their time and resources. The ability to manage messages in an alternative way allows digital marketers in B2B opportunities to expand and take advantage of all the tools available to them.

Computer Software Market

Without the use of mobile devices in marketing plans things like mobile websites, redesigns, social media, push notifications, apps and in-app messaging are not used to their full potential. Mobile marketing is a way that can be added to an offline brand. If you think your audience isn’t spending time on an app, think again. Neilson said people are spending 30 hours a week on programs. That’s better than most part -time jobs! Using mobile phones allows one way for different types of branding and recognition.

As the world of B2B marketing continues to grow, it’s important to continue to improve your approach in all aspects of the situation. With mobile making big waves in millennial lives it’s common to have your message somewhere where they’ll see it. Marketing to the new wave of customers means increasing capacity and capability in all ways, especially digital marketing plans.