Digital Marketing Strategies For Business Growth

  ACCELERATION ABM accelerates the sales cycle. It is rare in a complex B2B sales cycle, that the buyer is one, isolated individual. Purchasing decisions can and normally do involve over a dozen decision makers. So, why risk pursuing one path? Because ABM actively targets all of the influencers and decision-makers in a company, ABM deals move faster and get stuck less. ALIGNMENT ABM tightly aligns your sales and marketing teams, AND aligns your customer experience.  Often times there is a disconnect between sales and marketing teams.  Account Based Marketing  requires sales and marketing to focus on the same accounts with specific and common criteria. Once all key stakeholders-execs, SDRs and marketers are completely committed to ABM as a long-term strategy, there is nothing but potential for success.  Because sales have accounts they care about the most, ABM can help marketing focus their resources on these accounts specifically. Through creation of account profiles that identify acc

  Get Connected on Social Media According to  Brandon Redlinger , Director of growth,  Engagio , there’s been an increase in buyer sophistication as well as the number of smarter buyers these days. One of the key effective tactics is to follow and strategically connect with these potential buyers on social media. Once you’ve made a list of all the key ABM target accounts, find their associated accounts on social media platforms viz Facebook, LinkedIn, Twitter and other relevant industry platforms. Be a good listener and understand how your target prospects use  social media  before you can start interacting. Make It Hassle-free Batch-and-blast is a thing of the past! Today,  email marketing  is seen as one of the most powerful marketing channels, that, when combined with ABM gives you better results. It helps you understand your potential buyer’s priorities as well as adds value to your business. While ABM strategy targets the most relevant customers for promoting your brand, the goal

“ 2019 will be the year of account-based data and insights. More marketing and sales teams will use account-level engagement data and a broader set of intent signals to help them identify, prioritize and personalize outreach for those accounts that are most likely to convert. This will drive greater efficiency and will set businesses up to scale their ABM efforts in 2020. ”-  Tyler Lessard,  VP of Marketing,   Vidyard ABM   – one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! 2018 was a fantastic year in terms of demand generation and ROI, companies that implemented ABM saw phenomenal results with more competition and larger growth goals. The result of advanced tech combined with brilliant minds turned out to be a huge success, which means that marketers are increasing their reliance on ABM. Simply put, ABM is a personalized, targ

  How Artificial intelligence is helped in account based marketing ? When was the last time you had a great customer experience? Was it during a sales call, or did it pop out of an exceptional direct mail? HubSpot  defines customer experience as "The impression you leave with your customer, resulting in how they think of your brand, across every stage of the customer journey." Customer experience has a direct impact on revenue. A positive customer experience promises satisfaction and opens up-sell and cross-sell opportunities. In today's times, prospects have become intelligent enough to sense a sales pitch from a mile away. The challenge is to slowly and creatively plant the seed of your product quality and brand value in their mind so that when they're looking to buy, they think about you. Thus, it becomes imperative to provide customers with an impressive buying experience. And marketers have figured this long ago, which is why ABM came into existence.  Account ba

  The results of doing ABM from traditional demand generation tactics have made a great deal of difference in the B2B space – and for the better. But we’ve progressed considerably in our marketing journey and the B2B customer journey has only gotten more intricate as we move forward. There are more channels available (both online and offline) for engagement, similarly more devices to engage on, making it overwhelming or near impossible for marketers to keep track of their customer journey. This is where account based marketing attribution can help. Doing account based marketing without attribution is like taking aim without a definite goal that you can’t validate. It’s just not accurate if you don’t have the right data attribution for your ABM. The key is to see that today’s buyer is never a single person/individual who progresses along your funnel, but a set of decision makers, with different pain points that we group into accounts. And marketers can’t be efficient if they’re trackin

Maturing Digitally? Marketing isn’t what it used to be. Today, Digital Marketing is Marketing. It must be. A company will find any way possible to get its information out to those it wants to see it. Finding the best way to influence people to give the best experience. The fastest way to garner that attention is digitally. Adobe has graced us with this survey for the past seven years. A large part of  digital marketing  is knowing what to prioritize and understanding the trends but always looking ahead and preparing for the future. In 2015 the survey found that having a range of options for companies and staying competitive was the standard with digital marketing. Although, still true now,in 2016 the focus for this went more in depth Digital marketers from North America and Europe, about 735 of them, responded to the survey. They use various tactics and strategies when handling their digital marketing. No firms are created equal, each one has its similarities and differences. THEN AND

Intent Data and the Future of Customer Analytics   Before you intend to engage with your buyer in their buying journey, remember that their journey is more than halfway through, already. So, mend your intentions and target being a part of it from the inception.  Welcome to Intent Data. The latest cue phrase in the B2B customer data repository.  Intent data is data about buyer intentions. It contains data regarding what, where and how a buyer thinks, prefers, refers, compares, analyses, uses, experiences, extracts, combines, discusses, infers, decides and purchases. This data refers to the ultimate buying intention, from where it develops, leads and proceeds, engages and ends.  And all of this, has a lot to do with cognition and consumer psychology.  Let’s be precise. It is in fact, cognitive psychology.  Cognitive psychology is the scientific study of the mind as an information processor.  And this is exactly what marketers are doing - studying the mind of the prospective buyer throug

Rollworks to Accelerate ABM with Machine Learning   RollWorks, a division of AdRoll Group is an  ABM  and B2B marketing platform pioneering better ROI, lower CPC and higher CTR for various enterprises. Earlier this week RollWorks unveiled that they have launched a new machine learning solution for B2B enterprises that use ABM. With the introduction of their new predictive identification model, they can analyze a company’s closed deals or clients it had won to determine which would have a more likely propensity to make a purchase. The predictive machine learning tool will be able to rank accounts within target lists based on firmographic and technographic fit characteristics. This feature will enable them to access data from more than 18 million accounts and more than 320 million contacts. Organizing around a strong target account list is an essential component of an account-based approach, whether you're just getting started or have already developed a market-leading ABM program,&q