Latest trends of B2B Geomarketing

-

 


The rapid advancement of location-based technology has pushed Geomarketing to the forefront of marketing strategies.

Companies are investing heavily in geography-based marketing technologies to connect with their ideal buyers. According to the latest 2019 report from Zion Market Research, global geomarketing market spending was approximately $ 7.4 billion in 2018 and is expected to reach approximately $ 38.1 billion by 2025.

A B2B approach to geomarketing

As the B2B industry increasingly shifts towards specializing in niche products and services, finding the right niches to target is now critical to any business. Global B2C points of sale are already reaping impressive benefits by integrating location-based targeting; Timberland was able to increase its store visits by 6%, while popular fast food chain Dunkin 'Donuts reported an impressive 72% increase in click-through rates (CTR). There is no reason why B2B companies can't use a similar strategy to make their ad targeting more efficient. A B2B sales journey is quite complex and generally involves navigating through 3-5 decision makers to get to the end. B2B marketers can use geodata fingerprinting to eliminate clutter and deliver personalized, well-tailored, and segment-specific content directly to the ideal touch point. With this in mind, let's take a look at the ways that B2B companies can incorporate geomarketing into their advertising playbook.

Generate geo-targeted leads based on a specific buyer persona

A Salesforce study showed that 80% of all users who use location-based services are interested in updates from the business companies that interest them. Also, the more campaigns run, the more customer data is collected, which can be used to modify the persona of the buyer. Audiences are filtered based on their specific interests, geographic areas, the technologies they use, and the current jobs they hold. Since B2B companies seek to establish a sustainable relationship with their customers, geomarketing will allow companies to provide a personalized and relevant content dissemination strategy. Platforms like Google Ads allow you to configure campaigns by segmenting audiences based on their geographic locations.

Read more..

Comments

Post a Comment

Popular posts from this blog

What is the lead generation process ?

-
Image
  Important components of a B2B Lead Generation Strategy What problems can potential customers solve? Sales and marketing teams are often involved in the most common but complex situations in conducting B2B lead generation activities . Some of these exhausted cases involve constantly coming up with new ways to maintain potential customer engagement. The other is to find the most ideal way to deal with poor sales performance. In this rut, the team misses completing a lead generation process that properly meets the needs of B2B companies and guarantees qualified leads. To make this easier, we've created a list that shows how lead generation can help. The lead generation process raises brand awareness. It allows you to select your chosen target audience, deliver the content they like, and thereby attract them to your product / service. Lead generation is a cost savings. Compared to other digital methods, lead generation definitely saves a lot of extra cost when it comes to running ong
Read more

What are the B2B Email marketing software ?

-
Image
  What are the B2B Email marketing software ? Digital marketing has exploded over the past decade. With so many tools and software to choose from, it's hard to focus on your strategy. There were around 150 marketing tools in 2011. More than 5,000 marketing tools were reported in 2017. With this type of growth, it can be confusing which program to choose. Most companies want to capitalize on ROI. Research shows that email marketing has the highest ROI among all other marketing channels. It has been going this way for many years and the results are constantly increasing. The benefits are endless and your budget will approve your research on best practices in email marketing. Email marketing Good reason As mentioned earlier, email is the best marketing channel to use when optimizing your return on investment. With thousands of email service providers, the cost is very low. Compared to TV commercials, you're paying a fraction of the price to reach the same hundreds of thousands of
Read more

What will be the B2B Lead Generation scenario in 2021 ?

-
Image
  What will be the B2B Lead Generation scenario in 2021 ? Lead generation is easier than ever for B2B marketers and we are trying to be patient in 2020. According to HubSpot, 61% of marketers say traffic and lead generation is their biggest challenge. With the proliferation of various digital marketing techniques, marketing teams use every conceivable process to reach prospects to generate more leads. As a matter of fact, potential customers don't have a fixed formula, and they won't. This is one of the main reasons most IT companies consider it a dead process. This is a very subjective part of the customer journey and depends on whether the company is B2B or B2C. However, as business plans have been adapted to current market conditions, it is fair to realize the endless possibilities that a good lead generation process can bring to a company. 2021 B2B lead generation potential The report suggests that the quality and transformation of B2B business audiences will be paramount
Read more