Important components of a B2B Lead Generation Strategy?

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Important components of a B2B Lead Generation Strategy

Over 79% of marketing leads are not converted to sales, mainly due to lack of lead development. This proves that having a B2B lead generation strategy is not enough to move the sales funnel forward. Recognizing all the components of it is just as important to reach your target audience and transform them into eligible leads in different marketing activities. Listed below are some of the most important components that should be part of your B2B lead generation strategy.

Quality lead

Your B2B lead generation marketing activities will only be profitable if you can collect quality leads. Having only a database of leads that don't invest in your product / service is not your ideal customer database. This component is essential to success as it can only grow if you have high-value, high-quality customers. The two main types of reeds that stand out in the reed cycle are:

Marketing Eligible Leads (MQL)- This is a lead that is more likely to turn into a customer than other leads. The determination of whether this lead invests in your product / service is made by the interaction with your content, how many times you visit your web page, and other such instances.

Sales Qualified Read (SQL)- SQL is a prospect that is considered appropriate according to your organization's ideal customer profile. This is a lead that goes beyond the engagement stage and interacts with representatives of companies that are interested in products / services.

Paid advertising

Paid advertising has been a fundamental part of digital marketing since its development. Lead generation efforts made through this medium will help you reach potential leads at the right time. Some of the requirements for this marketing activity are:

  • Use the appropriate target keywords
  • Advertise in different formats
  • Include Call to Action (CTA) in All Ads

Classified content

Content marketing components are one of the most important parts of B2B lead generation activity. As part of this inbound marketing strategy, you need to publish content that will help your potential leads. This content should include blog posts, landing pages, videos, social media posts, and emails, so it needs to be diversified.

Pop-up forms and landing pages

One of the best ways to get qualified leads to you is to use lead capture and pop-up forms. Generating leads through this component is easier because you can gather the information you need and convey your message to your audience in a short and easy way.

Analysis and reporting

Analyzing and reporting on the health of potential leads is a key part of the sales funnel. At this stage, we cast the progress of all lead generation activities and guide them in the direction of lead eligibility.

Nurturing activities

This is the last and most important component to get high quality B2B leads. At this stage, we maintain the interest of our viewers through various activities. Discounts and offers are good ways to develop qualified leads, but social media engagement activities are also a growing trend that can help.

Brand awareness & lead generation
Looking to target specific accounts and decision-makers? Or engage with a wider audience? Find out how we can help.

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