Email Marketing is the Best Channel for Drive Leads

 

Speaking of successful marketing strategies, do you know email marketing consistently ranks as one of the best tactics for achieving your ultimate marketing goals?

The world today is dominated by social media and mobile phones, where email marketing campaign is not a new thing. However, there is no denying the fact that it is one of the most effective channels for any business organization to drive more leaders and increase its customer base. The reason?

It is true that email marketing has been slow in recent decades, where it has gained a bad reputation, many experts have declared that email is dead and dying, but when you look at the numbers, you will find that email is actually growing in acceptance because create more and more email accounts. Because of technology, media dependence, and the way people use e-mail, e-mail has been found to be far from dead. In fact, it has become a vital link in providing business information in a more personalized way and also in generating leads at a reasonable cost. Undoubtedly, the benefits of email marketing in 2020 will become the most important and it will eventually generate a large amount of traffic to your website resulting in higher revenue.

Some recent email statistics you need to know to understand why it is worth investing:

• There are currently over 3.7 billion email users worldwide, which means that the projected number of users by 2021 is 4.1 billion. - (Statist)
• The United States is projected to spend over $ 350 million on e-mail advertising in 2019. (Statistics)
• 59% of marketers say that email is their biggest source of profitability. (Emma)
• 72% of people prefer to receive promotional content via email, as opposed to 17% who prefer social media. (Marketing Sherpa)
• Email is 40 times more effective at gaining new customers than Facebook or Twitter. (Mackenzie)
• 58% of adults check their email first thing in the morning. - (Customer intelligence)
• 89% of marketers say e-mail serves as their primary channel for lead production. - (Mailgen)
• Personalized emails deliver 6 times higher transaction rates. - (Experian)
• 74% of marketers say targeted personalization increases customer engagement. - (e-consulting services)
• 78%: Number of marketers who say that list segmentation is a feature of marketing automation without which they can not live. (Gleanster)
• An introductory email that includes video gets a 96% increase in click-through rate. - (GetResponse)
• Transaction messages produce an average open rate of 72% and a click-through rate of 30%. - (IBM)

The benefits of email marketing far outweigh the facts. It was a tried and tested method of generating lead.

In 2020, you have the chance to give back to your email programs with innovation and creativity efforts to keep up with the most demanding customers. With AI disruption in this digital age, it is important for marketers to use new technologies and tactics to keep pushing the boundaries. According to recent studies on the future of email marketing, email programs will become even more personalized and interactive. But how to achieve these lofty marketing goals? What is the hook? Which email should be sent to get customers to hit the inbox?

KEY TRENDS FOR FUTURE ORIENTED PRACTICES FOR EMAIL MARKETING

The key will be the personalized use of email programs

Using data now becomes less creepy, because as a marketer you need to practice using more data in a deliberate way to personalize your content execution. It will help you keep track of your customers in the light of customer socioeconomic preferences and other rich information about your existing and potential customers.

Optimizing mobile campaigns is a must

As a marketer when it comes to content optimization for mobile phones, it is really important to know your audience. Know the composition of your mobile audience, which will allow you to apply more top tactics to increase engagement. According to the Limus report, 54% of adults spend almost three hours on their smartphone each day switching between applications and reading emails. So, use this trend to push subscribers over the edge.

Revolves around the use of artificial intelligence (AI)

Future trends in email marketing will be for the effective use of artificial intelligence. With their capacity to track individual customer behavior, it can send customized emails, and thus can help brands team up with their individual customers and connect with them in the right way that they can ultimately to help support ROI. Artificial intelligence tools like Chatbots, Siri, all add to the cost of email advertising.

Utilizing interactive content to increase interaction

Using interactive content for email is one of the most important future trends in email marketing. Emails containing games, quizzes, picture carousels, gifs, and visual content will keep users locked. Using interactive content can help increase sales for brands that embrace interactivity.

Customer data collection loyalty programs

Marketers are already holding loyalty programs in 2019, and in the coming years, it will be much more sophisticated. By using loyalty programs, you can collect customer data and better understand customer behavior. This will allow you to reach loyal customers with better personalization and gain new customers with the same characteristics.

Conclusion

Marketing is evolving, and so is technology, driven by consumer expectations for better experiences. But one thing remains the same in this digital genre --- email. They are here to stay! Undoubtedly, the benefits of email marketing in the coming years will go much higher resulting in higher revenue.