Account based marketing tactics and practices for your campaign

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Account based marketing

Select the Right ABM Technology

Tools designed for ABM have a lot to offer companies just adopting the strategies vs. those who’ve been executing ABM for some time. The right ABM solution will provide valuable insights all the while reducing the effort for personalizing campaigns and monitoring the results.

Ensure that your software fulfills your business needs and goals throughout the entire lifecycle. From strategy and compiling your list of target accounts to distributing personalized content across channels and measuring the results.

Target Through Multichannel Approach

Having a multichannel approach isn’t just for marketing. Sales development teams could use both online and offline channels to drive outbound marketing opportunities. To quote Marketo, “Based on the accounts that marketing and sales decide to pursue, sales can prioritize its outreach and follow-up on higher account scores that have the propensity to purchase. Sales can use a variety of channels—email, social media, and cold calls—to do research on and target different stakeholders within each account. Informed by data from your marketing automation solution and CRM system, they can ensure that they’re having relevant conversations with their prospects and tracking their progress.”

In Conclusion

Whether you’re a novice or a seasoned professional looking to expand your ABM horizon, Deck 7’s account based marketing services can beautifully guide you throughout the journey. That’s because we help companies scale growth and revenue by creating systems that enhance relevant relationships using highly customizable content.

For B2B companies that are looking to generate a higher ROI from their marketing endeavors and create long-lasting relationships with high-quality accounts, ABM may be the right choice for you. But before you proceed, carefully assess, analyze, and determine what changes would have to be implemented within your teams, what tools should be purchased, and what processes to put in place.

Read more: https://deck7.com/blog/your-latest-account-based-marketing-guide-to-b2b-success?utm_source=Niranjan


 

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