Generate Geo-targeted Leads According to a Specific Buyer Persona

The rapid advancement of location-based technology has put Geomarketing at the forefront of marketing strategies.

Companies invest heavily in geographic-based marketing technologies to connect with their ideal buyers. According to the latest 2019 report by Zion Market Research, global geomarketing market spending was approximately $ 7.4 billion in 2018 and is projected to reach about $ 38.1 billion by 2025.

A B2B approach to Geomarketing

With the B2B industry increasingly specializing in niche products and services, it is vital for any business to find the right niches for the destination. Global B2C branches are already benefiting from impressive advantages through the integration of location-based targeting. Timberland increased its store visits by 6%, while popular fast food chain Dunkin Donuts saw an impressive 72% increase in click-through rate (CTR). There's no reason B2B companies can't use a similar strategy to make their ad targeting more efficient. A B2B sales journey is quite complex and usually involves navigating 3-5 decision makers to reach the end. B2B marketers can use the digital footprints of geo-based data to clean up the clutter and deliver personalized, tailored and segment-specific content directly to the ideal contact. With that in mind, let's take a look at how B2B companies can include geomarketing in their advertising book.

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Generate geographic leads based on a specific buyer personality

A study by Salesforce found that 80% of all users who use location services are interested in updates on the companies they are interested in. The more campaigns run, the more customer data is collected, which can be used to further optimize the person of the buyer. Audiences are filtered based on their specific interests, geographic areas, the technologies they use, and current job titles. Because B2B companies want to build a sustainable relationship with their customers, companies can use geomarketing to provide a personalized and relevant content distribution strategy. With platforms like Google Ads, campaigns can be defined by segmenting the target groups according to their geographic location. Using the right CTAs is equally important in these campaigns. 

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