Posts

Showing posts with the label b2b content consumption

How Covid-19 Impact on Content Marketing ?

Image
  The impact of the new coronavirus remains huge around the world. With the advent of extended paving, the closure of brick-and-mortar stores, and a possible recession, B2B marketers are more determined to keep their heads afloat. Developing a profitable content strategy has become even more difficult as the content marketing agency now has very limited opportunities for discovery. The fact that we can’t function in the physical world has focused on the internet - which is now teeming with online activities 24/7. This confusing spike in Internet use has put marketers in a bit of a dilemma when it comes to COVID-19 through content marketing. Needless to say, it’s a rough time for marketers to understand how the market is changing in real time. For a better understanding, we collected a more accurate, vendor-agnostic analysis of how content consumption disrupted the B2B space. Full of content ideas, insights, and specific consumer data, the purpose of this article is to give marketers a