How Covid-19 Impact on Content Marketing ?

 

The impact of the new coronavirus remains huge around the world. With the advent of extended paving, the closure of brick-and-mortar stores, and a possible recession, B2B marketers are more determined to keep their heads afloat. Developing a profitable content strategy has become even more difficult as the content marketing agency now has very limited opportunities for discovery.

The fact that we can’t function in the physical world has focused on the internet - which is now teeming with online activities 24/7. This confusing spike in Internet use has put marketers in a bit of a dilemma when it comes to COVID-19 through content marketing.

Needless to say, it’s a rough time for marketers to understand how the market is changing in real time. For a better understanding, we collected a more accurate, vendor-agnostic analysis of how content consumption disrupted the B2B space.

Full of content ideas, insights, and specific consumer data, the purpose of this article is to give marketers a crystal clear picture of the volatile market in order to understand how to generate good content, to test a potential content marketing effort. navigate their online business in the new norm.

Let's dive.

Work from home

Americans spend more time online than ever before. As more of the world stays inside, online activities have reached unprecedented heights and telecommuting has come. Mention of working from home peaked on March 13, indicating some readiness for the closures ahead.

We have more confidence in solutions that allow us to study and work at home. This dramatic change, which usually works from our offices to our homes, has also brought about the need for technology input. 23.1% of the work in the home conversation revolves around WFH technology and related issues, mainly in these three categories:

• New technology is required for remote operation
• The technology needed to stay in touch
• Cyber ​​security risks

More meetings are taking place on Zoom, Google Hangouts and Microsoft Teams. Brands invest significant sums to ensure that their processes and workflows are updated so that collaborations can continue smoothly from afar. Cyber ​​security is an important part of this equation because employees need the right tools and solutions to stay productive while protecting company confidential information.

There has been a significant increase in the use of Zoom since its closure. It has also become a popular tool in social life. As a result, the company recently had to address data protection and security concerns when it was investigated by the New York Attorney General’s Office for data protection and security practices.

Web, Search and SEO - What Would Suit Your Audience Best?

By deleting events and conferences, marketers seem to focus more on raising the top of the marketing funnel to help retain target audiences and expand their efforts, rather than following new deals. When asked about budget shifts related to digital marketing efforts, we saw this:

According to the Chief Marketer 2020 B2B Marketing Outlook survey, the key elements of a content marketing strategy that have proven more effective in moving prospects out of the sales funnel are articles and blog posts (55%), opinions and customer testimonials (43%), and white papers (38%). .

A new report from Centerline Digital examines how vice presidents and executives, as well as C-level executives, react to different content marketing strategies when making their decisions. Level C executives showed that they spend 21% more time consuming content than executives, while VPs consume content the fastest, usually within 24 hours. The report also concludes infographics as the highest-rated cupped top content type, with 59% of senior executives preferring videos over text format. Visual content is known today as the most attractive content on the internet.

Your website is a key source of business progress right now as it is the first places for you to create content. Your ideas about originality and thought leadership can definitely be uploaded to your website or target audience to read. Customers are spending more time on websites and interacting more with online businesses than last year. Therefore, the focus should be on education rather than promotion. Whatever form or type of content you choose to publish on your site, it remains a crucial part of your content marketing strategy. Hubspot benchmarks significantly jumped average website traffic, up 13% in March from February. The volume of weekly chats also increased by 5% after March 16 compared to the previous first quarter’s global weekly averages via on-site chat and Facebook Messenger.

Instead of focusing on brand awareness and enhancing the promotion of products and services, focus on nurturing a long-term relationship with your customers by determining where you can help them.