Adobe's marketing survey essentials to maturing digitally
Maturing Digitally? Marketing isn’t what it used to be. Today, Digital Marketing is Marketing. It must be. A company will find any way possible to get its information out to those it wants to see it. Finding the best way to influence people to give the best experience. The fastest way to garner that attention is digitally. Adobe has graced us with this survey for the past seven years. A large part of digital marketing is knowing what to prioritize and understanding the trends but always looking ahead and preparing for the future. In 2015 the survey found that having a range of options for companies and staying competitive was the standard with digital marketing. Although, still true now,in 2016 the focus for this went more in depth Digital marketers from North America and Europe, about 735 of them, responded to the survey. They use various tactics and strategies when handling their digital marketing. No firms are created equal, each one has its similarities and differences. THEN AND