Step by Step Process for Making your Email More Engaged

 

Step by Step Process for Making your Email More Engaged

1. Make sure you are sending a traditional welcome email

This has to seem pretty straightforward and obvious to you, but it is one of the best email marketing methods to attract potential customers. Welcome emails are the emails in which you thank the visitors for participating in your company newsletter and meet expectations for the future. This is your first opportunity to introduce yourself and tell them more about your company. If your introduction to a new prospect is not memorable, it will not send any other emails you sent. Write your welcome email in a fun, humorous way as you text your friends or colleagues. Avoid using more corporate language. An example of the most popular Derek Sivers email that produced MILLIONS would be enough to understand this point. Nobody had ever written such an email before.

Derek Sivers started a company called CD Baby. He rewrote the automatic email that was sent to customers after they bought a CD. The email initially said: "Hey, your CD has been sent."

2. Make a great first impression with a compelling subject line

Your subject line is your first impression, and if it's bad, it can likely be your last too. If you send an email with the subject "A WEBINAR FOR EVERYONE ... CHECK UP COMING WEBINARS!" Have received. How excited would you be to open it? You wouldn't even read the body line.

Repeat a lot? This subject line is not only boring but also uses webinars twice. To create customer loyalty, it is always good to use simple straightforward human language without getting too technical. Strong subject lines are short, descriptive, and promising so that users who scan your email can read the entire subject line. Research shows that your subject line contains fewer than 50 characters.

To stand out from the subscriber list, marketers these days use emojis in their subject lines to attract potential customers to the topic in question. The most personalized and humanized strategy to get in touch with the recipients.

56% of brands that used an emoji in their email subject line had a higher open rate than those who didn't.

Using emojis in your subject lines ensures that they are both eye-catching and branded and themed.

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3. Add a personal touch to increase the click-through rate

Do you remember the personalization we mentioned earlier? Unless you have built brand trust, you should speak to your potential customer as a person, not as a company name. This is because you are trying to get readers to know, like, and trust you. One way to personalize your email is to make your subscribers feel like they're speaking to them directly, rather than just one of the hundreds of other people.

Stop sending email from addresses with no human names. The anonymity doesn't work and buyers don't look at marketing company name emails. Address your potential customers or subscribers by their first name in the subject line or at the beginning of your email body. Everyone loves the sound of their names. By sending emails with the personalized approach, your potential customers will be addressed and addressed for a longer period of time. There is more than one remarkable thing about this email. What can you notice? A better example may be understanding how to engage your subscribers with such personalized emails.

As a marketer, you should practice making a conscious effort to use more data for personalization when executing content. It's about sending targeted content to those who want it most. It will help you keep a record of your customers taking into account the socio-economic preferences of the customers and other comprehensive information about your existing and potential customers. As you learn more about the people who sign up for your list, you can increase engagement and build closer relationships, as well as targeting subscribers based on their interests.

4. Avoid generic messaging and offer your subscribers real value

People want to interact with people, not mailboxes. Instead of sending generic content out to every subscriber, take the time to tailor your email content to your best contacts and strongest leads. Segment by industry, location, spending and other related factors that differentiate one part of your target audience from another. Highly focused email campaigns perform better and keep your subscribers in touch.

True worth can take several forms. For example, if you want to educate your B2B customers about the service or solutions you offer, it can be in the form of a blog, an e-book, or valuable information such as articles that guide readers through a process. Instead of saying something in a marketing tone like "Download this white paper", explain why. Try to paint a picture of how your whitepaper alleviates their anxiety over a point of pain that they are constantly experiencing.

40% of B2B marketers say email newsletters are most important to their content marketing success.

Statista offers its subscribers real added value with every marketing email they send. They run an ongoing daily campaign called "Chart of the Day" which advertises a data report on their website.

If you provide your email subscribers with a handful of relevant information, valuable insights, and new statistics, they will stay interested in your daily updates and thus become more interested in them.

5. Use interactive content to increase interaction

Using interactive content for email is the number one design trend. Emails that contain games, quizzes, picture carousels, gifs, and graphics keep beneficiaries trapped. For example, a customer's purchase should be followed by emails such as a survey invitation that the recipient must take action on.

Using interactive content can help drive sales for brands that prefer interactivity.

6. Consider the context of your email

If a prospect gave you their email address, it was for a reason. You are signing up for your email list to receive something useful and valuable. Don't send them a generic email promoting all of your products. Send them whatever email they want and need. If you want your email engagement rate to increase after they get what they came for, you need to give them things that they value. Here are some ways you can actually engage with your subscribers and generate revenue from the list:

• ·       Design a paid email course
• ·       Share links to featured product pages on your website
• ·       Regularly offer exclusive sales and discounts
• ·       Create a lead nurturing email series
• ·       Provide them with gated content

If you render valuable content and have a passion for what you do, you are already halfway there. But always remember not to overdo it. Sometimes you can provide more educational emails to them.

You already have a lot of data about your users. Use this information to teach people about themselves. If you educate them about yourself, they will become even more interested. Not only is it a compelling email to open, but it also motivates people to re-engage for more insight into their behavior and progress.

Every Friday, Mint - the personal online finance manager - sends an adapted statement with insightful information for all customer accounts directly to the inbox.

Finish with bonus tips

As you head into 2020, you have the opportunity to restart your email programs with innovation and creativity efforts to keep up with the discerning customers.

Always focus on getting feedback from surveys, testimonials, and online reviews to evaluate your approach to creating a long-term relationship with your prospect.

Find out where your customer is more engaged, on mobile devices or on the desktop. Knowing this data, send them emails based on their preferences for better engagement.

(Mobile openings accounted for 46% of all email openings)

(Apple iPhone is the most popular mobile client for reading e-mails. 29% of all openings take place on this platform. Gmail takes a close second place with 27% {Campaign Monitor, 2018})

Do your research and find out what customers want to be engaged in. This could be an offer, an announcement they expect from you, possibly a discount coupon, an informative article or news update, blog post or white paper, or they could expect a webinar email. Make a note of your most engaging emails and use them effectively.

Smart email marketing is critical to the success of an inbound marketing program. Find out what works for you depending on your industry and target audience. If you need more help, you can get in touch with our Deck 7 Email Marketing Specialist today to harness the power of email marketing campaigns and keep up with discerning clients.