How to Measure the success of product marketing activities

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How to Measure the success of product marketing activities

 

The product is finally on the market. Now is the time to test what the impact of your product marketing activities will be and how it will affect your conversions and ROI.

There are many parameters that can determine the success of a product. Here are some key performance indicators that can indicate the success or failure of your product marketing strategy for your SaaS business.

Number of potential conversions

Depending on your reach and the kind of product marketing activities you perform, the number of potential conversions will help you identify the success of your marketing strategy.

Number of verified leads

The number of product purchases is a clear indicator of the success of your product marketing strategy. Validated leads can be existing customers or registered new customers.

Spread of purchasing measures

Understanding the frequency of procurement of products will tell you how your activities are being carried out and what kind of results are provided.

Product utilization indicator

The way your products are used can give you effective marketing strategies for your products and ideas that need improvement for higher conversions.

Customer Lifetime Value (CLV)

The amount customers spend on products is directly proportional to the success of your product marketing strategy.

Customer feedback

No matter how banal it may sound, understanding and improving based on customer feedback will help you succeed in your marketing activities.

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