If You’re not testing email's subject lines, well then what are you doing ?

 

Navigate Your Email to Your Audience’s Inbox

You should always do A / B testing to determine the impact of the subject. But how do you create the right subject for your A / B test? How would you describe your email marketing tools so that you can execute the appropriate queries?

In your A / B testing structure, select the elements that might enhance your email marketing strategy in terms of open rates and conversions, and start from there. Test your subject length with your email marketing software and compare the deliverability of your emails, email newsletters, and welcome emails to see how your audience reacts to each.

Avoid shooting yourself with a promotional foot, regardless of product or digital marketing campaign. Do not lead with a subject that is full of spam trigger words and looks like a transactional email. All worn-out promotional promises in your message cause another scale in the spam category you don't want. Even moderately suspicious content is more likely to be banished to spam folders before anyone can see it.

When writing a new subject, keep it short and sensible. The subject should be related to the email marketing campaign message. If you want your subscribers to reopen your email, you should always tell your promise in the subject line in your email template. Whether your email is short and sweet, or personalized and concrete, you have to find what your subscribers like best. This is one of the best email marketing practices to follow.

Smart with email segmentation

Before deciding to open an email, subscribers always check to see if the email is relevant to them. To tackle this, first segment your email list. According to Lyris, 39% of marketers who segment their lists have high open rates, 28% have low unsubscribe rates, and 24% have high deliverability and value.

Based on your buying behavior, you can start adding tags to your subscribers to divide them into smaller groups or segments and target them for brand awareness activities. Once they turn into paid customers, they can send different types of automated emails depending on their relevance. Another great thing about this tactic is that you can segment the list based on demographics, location, interests, and existing customer list (if any) and see how it became a mailing list in the first place. ..

Completing these segments makes it much easier to coordinate your subject and message, and your target audience and potential email clients will become aware of and involved in your email marketing campaign.