Scalable B2B Lead Generation

 

Scalable B2B Lead Generation 

1. Lead generation without email form

It's the way modern marketers do. When it comes to lead generation scaling, it doesn't matter where it is. There are many ways to generate quality leads, including social media, paid search, SEO, and downloadable content. What do all of them have in common? Almost all of them redirect leads to fill out a landing page subscription form.

Forms are not the best customer experience. The best customer experience is simple and interactive. Consider all the successes Mailchimp and Slack have achieved. Not because they were good at generating leads, but because they provided a free, simple, and interactive experience even before customers considered buying. Therefore, providing a free tool or trial is an ideal way to generate quality leads without creating an email form.

2. Content syndication

It's no use thinking that the customer journey always starts with your website.

Content syndication is when web content is published by a third-party website. This includes all kinds of digital content such as articles, white papers, e-books, guides, videos and infographics. This has advantages for both sides. Third parties receive free related content and can reach a wider audience. Syndication is a bartering system for generating leads, and most content syndicators drop leads on their websites.

3. PPC

If you're familiar with the buyer's persona and target audience and want to see faster results, there's no better way to do this than pay-per-click advertising. You can post lead ads in a variety of ways, depending on your goals. The most common platform for online advertising is Google AdWords. You can choose from three different ways to keep up with PPC advertising:

Search network

These are the ads that appear at the top of the search results page when you Google your product. The great thing about search networks is that their intent already exists. In contrast to social media ads, if someone searches for "managed WordPress hosting," the potential leads are closer to buying or conducting a survey.

Display network

These are ads that appear on various websites and I agree to allow Google to serve them to visitors. Created with Google's automatic visual ad generator, it's easy to create multiple ads of different sizes. These ads usually have lower cost-per-click, but lower conversions.

Retargeting

Also known as remarketing, this is one aspect of the display network. However, instead of appearing on search results pages, these types of ads are served to audiences who have already visited your website.

The advantage of using retargeted ads is that they are more likely to be purchased by potential customers who have previously visited your website, resulting in higher conversion rates. You can create retargeted ads through Google AdWords or use a third-party platform such as AdRoll or Perfect Audience. Usually, when you first start retargeting or remarketing, wait a couple of months. This will give you enough time to collect a decent list of people who have visited your site.

WARNING: Remember that most people are using Adblock or other programs to block ads these days. As a result, you may not see marketing banners or targeted / clickable ads. Alternatively, the user may have chosen to opt out of the list due to the GDPR law at that location.