Automated Marketing Startegy for IT Comapny

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Automated Marketing Startegy for IT Comapny


From Neanderthals to Homo sapiens, bullfinches to electric vehicles, door to door to digital marketing, evolution is inevitable. With the advent of machine learning, AI and advanced data analysis tools, traditional lead generation for IT companies as we know it is dead. Modern marketing budgets are rising significantly as companies realize the link between increased spending and ROI. Companies in the B2B space explore the wide range of opportunities with multi-channel marketing. When it comes to lead generation for IT companies, it is no different. Technology and software companies need to develop their approach to leadgen, and they need to leverage newer tactics to be able to produce results with their target audience. Some of the challenges that IT companies face in their leadership efforts include:

Significantly increased competition.
  • Reaching decision makers and not just the general public.
  • Not having sufficient confidence and brand value to appeal to a significant audience.
  • Not having an organized strategy for multi-channel approach.
  • Management of sales-leading sources.
With the constant disruption in information technology, the modern B2B marketer must be dynamic in their leading strategies. New business models and operational strategies allow small technology companies to compete with their international rivals - but to do so effectively, each brand must take an approach that emphasizes its unique value to their target audience and includes social media. Just focusing on email marketing and generating leads through your webpage catalog of products and services is not enough. A lead on social media has the potential to be just as valuable as any other qualified lead, and you can take your Facebook ad to another level using a feature called a lead ad that allows you to place a CTA. button for your landing page at the top of your Facebook page. A potential society must be built from the ground up and have a foundation through various media channels. It can be hard to know where to start on this huge process.

Here are a few ways marketers for B2B IT companies can modernize their approach:

Automated marketing
Automation and AI are currently the most powerful way to build your leadgen strategy. Marketing automation tools will grow to reach $ 25.1 billion annually by 2023 from $ 11.4 billion in 2017! This advanced system allows you to connect with potential customers 24/7 and gives you visibility to see how visitors engage with your site. Marketing automation uses a funnel to design a customer journey that starts with a trigger, such as filling out a form, downloading a white paper, signing up for a newsletter, making a purchase, or sharing an email. These journeys are designed to be more relevant to the recipient than just a lot of email campaign. Once you have known your buyer persona and target audience thoroughly, a lead generation tool like this can come in handy for your outbound lead generation efforts. 80% of marketers who use automation software generate more leads. Lead generation software has come a long way in helping run a successful lead generation campaign and measuring the effectiveness of different channels.


Fenced content
A great way to generate quality leads is to offer premium content regarding your IT niche to visitors who are willing to provide their contact information. Examples include blogs, whitepapers, e-books and even video tutorials. Instead of just asking for the visitor's details, you can innovate in different ways to gate your content; This may include taking a survey regarding the industry followed by sharing a poll showing what other visitors think about the same or even including a small pop quiz to engage your audience. Keeping things interactive with your audience will definitely not only reduce the bounce rate, but also make your visitors more likely to sign up for your product. 

Demand is the first step in your lead generation process, and your landing page has a greater impact than you think on your conversion rate. Offering free limited trial in exchange for information is also another excellent lead generation strategy for IT startups. This allows users to preview your product before purchasing, while also collecting feedback. In 2016, SAP was able to effectively reduce their costs per Lead by 88.5% as a result of offering their customers a 30 day free trial. Netflix is ​​another great example where they were able to use free trials to achieve an astonishing 93% conversion rate, according to Merriman Capital stock analyst Eric Wold.

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