How Webinar Marketing help for IT Company

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Do not neglect webinars and podcasts

Webinars and podcasts are here to stay. They prove to be extremely effective tools for B2B lead gen, especially for IT companies. According to the Content Marketing Institute, 60% of marketers now use webinars as part of their in-depth marketing campaign. Webinars are incredibly effective as a form of lead generation. Podcasts are also becoming very popular. These content formats can help your content marketing efforts, and good content can result in effortless lead care in a much better way than content syndication. A recent survey found that 165 million people in the United States have listened to a podcast, while 32% of Americans are podcast listeners monthly.

Webinars and podcasts are effective because they have the ability to hold your audience like no other media.

They allow you to educate your audience by answering questions, sharing experiences and case studies.

Allows you to cater to your niche, industry-specific audience with incredibly relevant content.

B2B leads can best be captured through SEO and email marketing, so it may be a good idea to create a blog post about your podcasts to harness the power of search engines in your lead generation process.

Use influencers for outreach

Whether it's a small IT startup or any other niche industry, consumers trust each other more than they trust messages from lesser-known brands. This is where collaborating with the right influencers can be an absolute game changer. PPC and other paid advertising become incredibly expensive, congested and in many cases just not effective. While faith leadership can help you build credibility, influencers can help expand your reach while generating leads. Dell and LinkedIn have all indulged in influencer programs for the past five years, and according to a report by Linqia, 85% of marketers already use influencers. SAP is a large company that works with companies in a wide range of niches; Different sales teams identify relevant influencers for each industry. During their 2016 Orlando user conference, they worked with 11 influencers who streamed live to about 80,000 people who were unable to attend the event. This just shows that the right people can have a significant impact on sales. Opportunities like these allow you to use your outbound marketing efforts and leverage them on social media to facilitate inbound lead generation.

When it comes to lead generation marketing, there are no limits to the techniques you can try when generating leads using social media lead generation methods. Your lead generation funnel should accommodate each potential customer and convert them into new leads or potential leads for your marketing team.

CONNECT WITH A LEAD GENERATION SPECIALIST

Concluding thoughts

Strategies that work for one company may fall completely on the face of another. Therefore, it is always important to keep testing and experimenting. It's all about knowing your audience and how they interact with your business. Old strategies can still work - but be sure to update them with a new twist. Lead care is not hard, especially if you use an agency that provides lead generation services. Lead generation and lead management have become a complex process over time, but tools that help with email marketing and other software have also streamlined the process. A comprehensive lead generation process can allow you to find a quality lead out of potential customers, and lead care, when done well, is an art that lets you use your landing page to easily increase your conversion rate. Do you have a B2B lead generation technique that works well for you?





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