Don't Ignore SEO While Writing Content

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 1. Miss SEO accounting referencing

SEO and content marketing go hand in hand in the age of digital marketing. You can ask your audience to use both together. It's a deadly combination to hit your competition if done right. The biggest problem with most business people is perceiving both completely separate and individual aspects of digital marketing, but it isn't. While creating content solely for SEO purposes is a mistake, marketers should also refrain from missing or completely ignoring SEO.

Tips: Even if you've written the most exquisite content, what's the point if there's no one around to read and share it more. This is where search engine optimization comes in. SEO improves your content marketing strategy by making your content more visible. SEO helps you attract users to your site while content marketing keeps them there and converts them. SEO indicates what the requirements are for the content. Content marketing meets the requirements. SEO optimized content is easily found by Google and other search engines. So, the best idea to ensure the success of your inbound marketing strategy is to closely couple your SEO and content strategy.

2. Do not measure the performance of content marketing

One of the biggest content marketing mistakes we see in businesses is failing to review their content marketing efforts and not measuring the ROI of their content marketing efforts.

Tips: It's very important to take a day in three months to track your content marketing metrics that prove your efforts are working. Measuring content performance helps maximize leads, conversions, and ROI. You can implement measurement techniques to identify what is working, discover areas where improvements can be made, and focus on more impactful efforts. According to a study by the Content Marketing Institute, however, among top performing content marketers, 72% say their organization measures the ROI of content marketing.

To get started, first decide which content marketing metrics are most important to you; Is it sales, website traffic, exposure and reach, or leads? Then tie your results to those metrics and how much you spent creating content that generated a positive or negative increase. According to SEMRush, there are 10 metrics to measure:

  • Circulation
  • Social shares
  • Backlinks
  • Click rate
  • Email activation rate
  • Commitment
  • Leads generated
  • Sales generated
  • Conversion rate
  • Lead closure rate
  • So, start tracking.

3. Lack of good content distribution practices

You can't justify your efforts to write the most exquisite content if you're not proactive with your content distribution. And this is where most businesses fail in stepping up their content marketing programs. If you fail to promote your content on a daily basis, even on the most popular social sites like Facebook and Twitter, your audience is doomed to lose.

Tips: The digital landscape is becoming popular and competitive day by day, which is the case, if you fail to distribute your content, your target audience will never find it. Good practice for content distribution starts with being active in three areas: search engine optimization, social media marketing (Facebook and Instagram being the main social platforms to date) and e-marketing. mail.

In order to maximize the reach of your content, you need to start promoting your content across multiple social media channels. Find communities and social networking sites where you can share your content. The first step in creating a content marketing distribution strategy is understanding the goal of your content marketing campaign. You should also have insight into the behavior of your target audience. You need to know which content delivery channel they prefer, what type of content they are looking for, and what time. You should also consider using email delivery to share your content, as well as even paid ads.

According to a Mailmunch survey, the top five content distribution strategies are:

  • Influencer marketing
  • Email advertising
  • Organic distribution on social networks
  • Guest blogging
  • Paid distribution

By far the best content distribution for 2020 is to build relationships with influencers. We have more tips to draw on to expand your content marketing program for 2020. Contact us today!

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