How Are Sales and Marketing Teams Reaching out to Prospects during Covid-19 ?

 

The 2020 Major Marketing B2B Marketing Survey highlights that B2B marketers use email, search engine results, and content marketing to find the highest-paying leads. However, the biggest challenge in generating potential customers was finding the identity of the buyer, engaging with target opportunities (57%), and finding converters (48%). As companies run email marketing campaigns, email opening rates increased in March. This change from traditional marketing to the current one can be attributed to corporate communications that convey messages related to COVID-19, and the metrics are expected to shift over time.

The chart above shows that average marketing email volume increased 29% in the week of March 16, while open prices jumped 53% in the same week. Over the month, open interest rates rose by 21% overall. However, it is difficult for the sales team to build commitment with its sales content tool. Hubspot’s benchmark data show that companies have been sending 23% more great content sales emails a week since March 16th.

The rate of replies to emails began to fall from the first week of March, down 27% overall from February. The data show that the volume of chats has increased quite steadily over the past two months; experts believe that this figure will be higher.

Chat marketing can help potential buyers and sellers engage in real time by also automating the lead routing process. It’s time to slap down and answer customer questions so your business can serve potential customers and existing customers even when you’re working remotely.

Another content marketing strategy that content marketers should also invest in is chat robots, which can respond more quickly to customers, automate leadership ratings or discussions, and meet the growing demand for customer queries.

Key industry search trends ranking the charts include e-commerce (toilet paper nearby, hand sanitizer nearby, face masks nearby, thermometers and sanitary napkins), health and wellness information (coronavirus symptoms, home remedies, hand washing techniques, antibacterial essential oils, antiviral foods, antiviral herbs) and news media.

Food and recipe sites also saw a 22% increase, while travel-related searches fell 46%. Some useful SEO / SEM tips for marketers:

• Check your analysis data regularly
• Stay on top of Google Trends with great content creation
• Reduce paid search and daily management
• Maximize email availability
• Move on through SEO and content marketing
• Do not promote the sale or business of the coronavirus
• Help and support your community
• Start thinking about fourth quarter initiatives
• Focus on customer service and consolidation, not acquisition, depending on your industry

Social Media - Should Brands Just Advertise Now?

With the exception of emails, social media has seen a huge increase in engagement as the epidemic continues to unfold. With LinkedIn being the highest-ranked B2B content engagement to date, Facebook saw a 70% increase in all its applications in March. These two platforms have proven to be winners in the growing content marketing trend.

LinkedIn

LinkedIn reported increased engagement as people continued to operate in a deeper and deeper way. According to LinkedIn, COVID-19 only affected the employer brand in late February and early March. According to the platform, at least 1 in 4 companies mentioned COVID-19 in their posts. The data show how entries related to COVID-19 increased within weeks.

By mid-March, this had already dominated the main stories, and brand advertisements were beginning to reflect the same. As of March 2, entries related to COVID-19 accounted for 4% of all corporate entries on LinkedIn. Two weeks later, it was 24% of all entries.

The data show that COVID-19-related jobs in the legal sector accounted for nearly 50% of companies, followed by the administration. Healthcare, nonprofits, and public safety were the other sectors. At the same time, employees able to work from home had to make adjustments, affecting companies ’messaging. Marketers struggled with the new setting by posting more about telecommuting - showing that 15% of company entries spoke on the subject from mid-March to late March.

Twitter

The data show that COVID-19-related jobs in the legal sector accounted for nearly 50% of companies, followed by the administration. Healthcare, nonprofits, and public safety were the other sectors. At the same time, employees able to work from home had to make adjustments, affecting companies ’messaging. Marketers struggled with the new setting by posting more about telecommuting - showing that 15% of company entries spoke on the subject from mid-March to late March.

There is a growing demand for more video content for users. As streaming channels like Netflix, Hulu, Amazon Prime and Disney + lead the package, people spend their time dealing with news, sports-related content and watching content creators.

It’s important to understand the impact of your words, whether it’s a blog post or as simple as a tweet, especially then. What and what you say is now more important than ever. People on Twitter are most interested in whether brands get supportive (45%), informative (44%) and positive (35%) voices on social media.