How to Measure the success of product marketing activities
How to Measure the success of product marketing activities The product is finally on the market. Now is the time to test what the impact of your product marketing activities will be and how it will affect your conversions and ROI. There are many parameters that can determine the success of a product. Here are some key performance indicators that can indicate the success or failure of your product marketing strategy for your SaaS business. Number of potential conversions Depending on your reach and the kind of product marketing activities you perform, the number of potential conversions will help you identify the success of your marketing strategy. Number of verified leads The number of product purchases is a clear indicator of the success of your product marketing strategy. Validated leads can be existing customers or registered new customers. Spread of purchasing measures Understanding the frequency of procurement of products will tell you how your activities are being carried out