21st Century's Strategy for B2B Content Marketing
A documented content marketing plan is always better than a case-by-case approach. 41% of the best B2B performers have a documented strategy by 2020. Of those with a documented plan, 69 percent have been successful, and that number has grown over the years. For digital content, it’s important to get the basics right - before you start the content creation process, make sure you follow SEO best practices. Search engine algorithms are regularly updated to get more accurate results, and taking care of all your content ensures that your content succeeds in its design. Your content strategy will not work well online until the search engine optimization process is incorporated into all the content formats you create. Social media algorithms favor visual content, use it to better promote your content. Good strategies have common features, as described below. Who are you talking to? The first step in formulating a strategy is to find out who finds your product or service most useful. It’s