Webinar Marketing Strategies - Promotional Emails

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Webinar Marketing Strategies - Promotional Emails 

 

In the late 1990s, Microsoft made the technology available for webinars that were to be brought to the public with the launch of the NetMeeting platform. There was no concept like webinar marketing. Since then, webinars have come a long way since their inception. As 2020 approaches, the next stage of digital marketing has already begun to take shape. Exceptional user experiences and UI designs of all content, including webinars, have become essential. AI has brought privacy and cybersecurity to the fore, and digital platforms need to be developed with the upcoming 5G revolution in mind.

With these disruptions ahead, businesses need to rethink their approach to webinar marketing to stay ahead of the curve. In most cases, webinar marketing strategies that follow more webinar attendees lose focus on the bigger picture; H. You create content of the highest quality and as target-group-oriented as possible. Getting your audience to click your webinar link and reach your landing page is only half the battle. The make-or-break situation is to create a content strategy that captivates them with valuable information for the 30-45 minute live webinar.

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With that in mind, let's take a look at 5 key successful webinar strategies that marketers often overlook.

1. Nail your invitation emails

A best strategy for marketing sequence content for a webinar should include invitation emails that look like this:

  • First contact - invitation email 3-4 weeks in advance
  • Reminder email - 2 weeks in advance
  • Second reminder email - 1 week before
  • Last reminder - 1 day before
  • Feedback / Thank you email - 1 day post

The best time to send out your promotional e-mail invitations is around 3-4 weeks before the webinar. Yes, the first invitation emails have to be accurate and it is important that you do not leave any useful information. More importantly, though, are the follow-up and reminder emails that cover everyone on your webinar funnel. A typical email open rate in B2B marketing plans is only 15.1%. Hence, regular follow-up emails are vital for maximum exposure. According to Drip, ignoring your webinar invites can result in you losing up to a third of your sales. Ideally, a first follow-up email should be sent 1-2 weeks after your first invitation.

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