Tips to make your Email more Engaged

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Tips to make your Email more Engaged

The world today is dominated by social media, mobile apps and smartphone technologies. There are countless ways you can connect with your customers, but only one channel continues to perform well year after year, and that is email marketing.

According to news reports, email generates $ 44 for every $ 1 spent, which is a staggering 3,800% ROI, making it one of the most lucrative and effective marketing tools available.

Currently, 60% of Americans use Facebook, 35% of Americans use Instagram. However, over 90% of Americans use their email! This is a great audience! Tweet this!

Do you still think email is dead? Not even close!

If you are into B2B marketing, email marketing is an essential part of your business. But as effective as email marketing is, it's not enough on its own. In fact, 44% of traders say increasing engagement is their number one challenge.

If you are putting time and effort into your email marketing campaigns, it should be in your routine also to pay attention if people are opening the emails you are sending. After all, if no one is reading your messages, you are simply wasting valuable time and resources. Reason? Sending the right emails at the wrong time for the wrong prospects will make your subscribers give up on your email list, or maybe even worse. Chances are they can pass on to your competitors!

It is depressing!

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Does it feel like a big challenge to get people to open and read your emails?

It does not necessarily have to be harsh! If you send the right emails at the right time for the right prospects. You will create a lifelong brand promoter for your business. You have to sound smart; your content approach and body should be informative and personalized enough to convince the recipient not only to pay attention but to engage in your recommendation or request.

As with any marketing channel, marketing strategies change and shift over time. Things that worked last year, do not necessarily work this year. So if you have people to open your emails, what else? How do you keep them engaged? What is the best way to increase customer engagement rates?

Stop stopping your brain and follow these six essential tips to make sure your email is attractive and effective before you press the send button.

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