Choose Right Mediums for Webinar Marketing Promotion

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Choose Right Mediums for Webinar Marketing Promotion

1. Choose the right media for advertising

To keep up with your lead generation game, you need to promote your webinars on the right channels for maximum exposure. By taking an omnichannel approach to promoting your webinars, you will get more webinar registrants.

Influencer Marketing:

Working with an influencer for your niche business can be the perfect way to generate more audiences for your webinars. Influencers usually use their social media presence to drive awareness of your webinars. The headings are as follows: “I will be attending the XYZ webinar on intent marketing. It's a great way for marketers to stay tuned. The right influencers to support your brand will surely make a huge difference to your webinar marketing plan in how your industry contacts approach your webinar advertising.

Social media:

For B2B trends, LinkedIn is the right place for you. Share your webinar registration forms with connections and don't forget to include a personalized InMail. You can also create events on and a Facebook ad to promote your webinar and use Twitter by generating relevant hashtags as part of your social media marketing strategy.

CONNECT WITH A LEAD GENERATION SPECIALIST

2. Select the optimal webinar software

Hosting a live webinar can pose many technical challenges. Poor connectivity, audio quality and accidental disconnections can seriously affect the success of your webinar. The days of one-way webinar discourse are over, audience engagement and interactive tools for active participation are essential. With that in mind, here are some factors to consider when choosing your webinar software platform for a seamless digital experience:

  • Compatibility with browsers and operating systems
  • User-friendly interface with easy navigation
  • Extremely easy and quick set up and boot
  • The number of participants the software can process
  • Automatic integration of live recording and playback
  • Auto-response functions
  • Interactive tools that you must have

With these things in mind, here are some of the best software solutions to choose for an upcoming webinar:

  • Adobe Connect
  • ON24
  • Cisco Webex
  • GoTo webinar

3. Plan for viewer time zones

Timing is everything, whether it's weekend promotions or vacation campaigns. When setting up your webinars, consider the background and location of your target audience. Certain days and times definitely work better when you're trying to attract the widest possible audience.

When it comes to webinars for B2B marketers, most of the data shows that Tuesdays, Wednesdays, and Thursdays are the most likely to have maximum attendance.

In terms of timing, a recent survey by GoToWebinar found that 11am is the most interesting, with 2-3am coming in as the second best time slot.

4. Exceptional audio quality

When it comes to communication, only 7% of the meaning comes from the words we use, while 38% comes from intonation and the remaining 55% comes from non-verbal cues. Of course, during a webinar presentation, audio quality is far too critical to neglect. Bad audio inevitably results in an instant shutdown and interferes with all the efforts you have made to get your viewers to the webinar in the first place. If you end up sounding aloof or crackling, it has serious implications for potentially extraordinary news. 

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