Latest Content Marketing Trends

 

This year has come the balance of what we have worked on and what we have not worked on this year before we start making our plans and setting budgets.

Although we have tried and tested many content marketing strategies throughout the year, unfortunately, some of them are not valid for us. But that doesn’t end our digital marketing journey. There are more stores!

Here are the 7 2016 trends that promise to be 7 trends in 2016:

UGC vs. Staff content

B2B marketers are increasingly finding ways to get their content digital, rather than developing their content. In the second quarter of 2016, Facebook had 1.771 billion active users per month, a large portion of whom contribute to content creation and weekly creation. Also, even if the Facebook platform is not the same scale, companies encourage users to create valuable content by encouraging the creation of company-managed blog content and forums, customer and prospect surveys, social media channels and guest editors. content for the audience.

If you want to make that effort to market that additional content in your plans for 2017, maybe it’s time to think about ways for your users to create your own content for you. This approach is one of the best content ideas of all time.

Think Global, Act Local

General use and good content for all audiences no longer work. Because we’re overwhelmed with different examples of content marketing every day, it’s a little difficult to present a type of content to your audience. A content marketing agency should realize that in order to share its viewer’s mind, its content needs to stand out from the public.

Now, how do you do that? An effective content marketing strategy is to create and promote specialized active content. We’ve seen throughout 2016 that a specialized content marketing campaign means great localized, segmented, and personalized content to reach your potential customers. We still see campaigns, especially in B2B, where engaging English content is used to create content in local languages ​​that would be much more effective for lead generation campaigns across Europe or the Far East. Companies with much better results - with a factor of 10 or more - are those that have localized their content marketing strategy. Second, audience segmentation is a content strategy used by successful marketers for their brand awareness, starting with drip email campaigns and targeting specific ad groups.

Finally, personalization - this takes specialization to another level in the content marketing plan, not only in the language that is most comfortable with the audience, the messages are about the nature of its buyer and the content is personalized blog or visual content based specifically on “intent data”.

Videos and Podcasts as an initial favorite

Video has been one of the biggest winners in the content marketing plan, and now podcasts seem to be making a strong comeback. With the increasing speed of downloads and the ubiquity of mobile devices, visual content seems to be moving from being one of the most promising multimedia formats to being very effective and popular.

The appeal of the video adds to the user’s ability to download and watch podcasts at the right time, and we think we have another winner. In 2016, marketers saw that videos and podcasts are powerful formats now to attract different segments of the audience and launch a successful content marketing campaign.