B2B Marketing Trends for 2021

 

The evolution of B2B marketing trends is inevitable. As businesses become digital and shift to a remote perspective, marketers need to constantly strive for rapid change. Given the impact that 2020 has had on businesses, marketers are expected to be at the top of the game when it comes to providing a seamless online experience for their solution. With no particular important component of B2B marketing that guarantees sales, Deck 7 has compiled a list of B2B marketing trends that could very well come in handy.

Successful B2B marketing strategies for 2021

Given the changes in 2020, here are the B2B marketing trends for 2021 that can help companies re-enter the market.

• Video marketing
• Content marketing
• Digital marketing
• Email Marketing
• Mobile marketing
• Social media marketing
• Location-based marketing
• Influencer marketing

Each of the 2021 B2B marketing goals outlined below will help you create a successful 2021 marketing strategy.

B2B video marketing trends

These video marketing trends will allow you to nail down your video marketing strategy.

Virtual events

One of the first trends in B2B marketing by 2021, which is very important today and will become popular in the times to come, are virtual events. Trends in online events will help you reach real-time audiences anywhere in the world.

Live videos

Live video is believed to be the most interesting marketing format in terms of B2B video marketing. With live streams, companies can have two-way communication with audiences, showcase their range of products or services, and interview industry leaders on a variety of topics. This trend has always been applicable to B2C, but is now increasingly important for B2B businesses as well.

Vlogak

The list of B2B marketing trends for 2021 will be incomplete without a vlog. Vlogs are just video blogs. They are a collection of short videos combined to show information about a particular topic or event. Vlogs are a great opportunity for businesses to showcase their work process and daily activities to unify their service and products.

Testimonials

There is nothing more reliable for your customers than seeing the opinions of your current customers. Incorporating testimonials into your video marketing strategy is a trend that businesses should consider.

B2B Content Marketing Trends

Content syndication is a strategy used by most marketers. In addition, here are some of the top B2B content trends that will help you get the most out of your content.

Podcasts

Podcasts are the most convenient way to market your content. This trend is not only reaching your audience, it’s also great for consuming because podcasts are heard everywhere. With a decent internet connection, you will be able to listen to your options and save them for future use if you give them permission.

A copy fed with AI

AI-based copy and blogs could perhaps be at the top of the list in terms of trends in B2B content marketing by 2021. While the whole concept of this trend is terrifying, industry experts suggest that it is also a very futuristic way of creating content. Companies will be able to access, summarize and publish content with the help of artificial intelligence or bots.

User-created content

Posting user-generated content is a great way to show your customers how much you value your customers. This trend allows you to take a constant break from creating fresh content, and yet it helps you come up with new content created by customers. Using user-generated content is not a new concept but it is gaining importance lately.

Highlights

There’s nothing better than creating content that appears at the top of your user’s search results. This information is called a piece of Google or a piece of it. One of the trends in B2B marketing that companies can look at in 2021 is the inclusion of an article or website content that is worth appearing at the top of search results.

B2B digital marketing trends

The list of B2B online marketing trends is endless. See the top digital marketing trends you can’t miss next year.

Personalized messages

Emails continue to be a very effective method of B2B communication. While this concept has not come into vogue, there are new ways to market email to increase sales forces. One of these ways is to send personalized emails. That way, you can strategically direct the solution with the foresight and if things go well, it’s much easier to become a lead.

Voice interaction

It’s the year 2020 and consumers are looking for the convenience of search above all else. Considering that this is an excellent increase in the list of B2B marketing trends for 2021, voice search is becoming a strong strategy. Enabling voice interaction to understand your investment in your solutions creates an optimized and long-lasting customer experience.

Kanal Omnikanala

The world of the internet is huge and vast. That’s why it’s a smart decision to create an omnikanal channel to market your products across platforms. With this strategy, you will be able to reach different media audiences and create content that interests them.

Interactive content

According to Outgrow, 93% of marketers believe that interactive content is very effective in educating them about the opportunities on offer. When companies include interactive content in their list of B2B marketing trends for 2021, they allow viewers to remember their brand because of the innovative ways they use to market their product or service.

B2B email marketing trends

Email marketing is a well-known B2B marketing strategy. Here are some interesting B2B marketing trends for 2021 related to email marketing.

A / B testing

Not all of the content you put in your email copies works for the entire prospecting list. This is where the A / B tests, also known as split tests, are located. This trend involves adapting different sections of your email copies and testing them on different prospect lists. With this, you understand which lists are the most committed and therefore implement that specific strategy.

Automation

Automation is the key to marketing in 2021. Therefore, one of the main B2B marketing trends for 2021 is to automate the marketing of your email. Since the life cycle of this process is long, it is time for marketers to start automating responses and actions to accelerate customer conversions. Automating this procedure will also help sales and marketing teams.

Distinctive call to action

One of the major mistakes to avoid when automating email marketing is not distinguishing a call to action (CTA) from an email copy. When you put CTA separately it’s easier for the audience to take any action without wasting a lot of time. Implementing and improving CTAs has shown better conversion rates for marketers.

Email Schedule

Even with a pre-determined list of solutions, it is impossible for everyone to read and reply to emails at the same time. That’s why the inclusion of email programming should be one of the key trends in B2B marketing by 2021. Schedule all your emails in advance and send them when your prospects respond the most.

B2B Mobile Marketing Trends

Mobile marketing is too broad a concept as well. Deck 7 was divided into different trends to make it easier to understand.

First indexing for mobile

The first mobile indexing is one of the B2B marketing trends for 2021, which is gradually becoming popular. Mobile indexing involves browsing a mobile website before browsing the web version. And in order to be indexed, you need to make sure that the mobile version of your website is easy to use and not too heavy to load. When you design your website considering first indexing for mobile, there are great chances in the search engine to get your ranking and therefore reach your audience much faster.

Gamification

Gamification is not a new trend in the B2C industry, but it sure is in the B2B sector. By introducing gamification for 2021 as one of the trends in B2B marketing, you plan to offer a more fun and interactive way to communicate with your business. Presenting or networking your audience in a gamified way is dangerous, but if it works it proves to be one of the best implementation strategies.

B2B Influencer Marketing Trends

Here are some influencer marketing trends to keep in mind:

Influencer Experience Management

A new addition to the B221 marketing trends for 2021 is managing the influencer experience. The most common scenario in the B2B sector is that the brand has a relationship with its operating brands up to the level of transaction. But now it’s time to change that. When you focus on the management of the influencer experience and consider them, you end up creating strong advocates for your brand, and therefore giving a big impact to your business through the work that agents do for you.

Centralization of impact operations

Since you are a strong B2B company, you may have a set of agents who work with you. To make things easier for your business, it’s best to centralize all the necessary information for your agents into one system to take advantage of them and assign campaigns based on their ability, as well as offers tailored to your audience.

With this extensive list of B2B marketing trends for 2021, Deck 7 hopes to create a successful marketing plan for your business for next year. For any other marketing support, contact Deck 7 today!