Webinar Promotions during Covid Pandemic

The emergence of coronavirus has affected businesses around the world, affecting millions of people in the global economy. No one knows how severe the immediate economic downturn is or how long it can last.

Survival is the main challenge in this blockade. The B2B marketers we are interviewing are planning, developing and implementing promotional seminars for the webinar for social outreach in the coming weeks.

People around the world can learn something from your automated webinar. Whether it’s a live or on-demand session, it’s important to market your webinars to boost demand and also ensure that they succeed at this critical time. And they should be, because everyone’s home, so the odds are on your side. They will be open to consuming anything that matches their business strategies and learning how to overcome their main pain points.

There are many options that can be part of your marketing strategy, such as a Facebook ad or different campaigns on social media platforms. To give you the details, run us through the main web promotion strategies that will positively impact your webinar marketing activities and achieve the desired returns.

The role of a landing page

After taking the time to contact potential speakers, set up logistics, and write content, the first thing to do before you start promoting your webinar is to create a neat, clean, optimized website page for all visitors. This page will affect visitors if they are able to easily find information related to webinars. Here are some key to delivering a great digital experience to your audience through your webinar landing page

Provide enough information about what your webinar covers and what your audience will get out of it, what they will benefit from, and a few opportunities to take it

• Mention the date and time zones around the world and the webinar platform
• Sign up for your live webinar speakers with their details
• Fill in the data of the registered users and obtain the data

Remember, your webinar needs to be successful from the start. So don’t leave any loopholes that your webinar registrars will ask you to leave.

After registering, the next thing you need to do is send a thank you message. To do this, you can create another thank you page or send an SMS or email with all the latest details again. By doing so, they can ensure that the registration process for the webinar is complete and if you are willing to do so, they will be given the opportunity to make any inquiries. This will send them a message that you care about what they get with paid webinars and increase their chances of attendance.

After giving participants an online direction, let’s move on to some very effective webinar marketing tactics.

As a marketer, when should you start promoting your website seminar? Some like to start a week before the date of the webinar, and others like to start two weeks before. The difference is that it gives you time to test and pivot if needed. When you organize some webinars, you will get better information on how fast it takes to get your registration, and you can increase or decrease your promotion time as much as it makes sense. According to research, the best days to send out invitations to the webinar seminar presentation are Tuesdays and Wednesdays, due to better opening and conversion rates on these days.

Hello bar

Spending more time on the website and getting to know what they want through your offer is always a challenge for marketers. One of the tools that can be part of your webinar marketing strategy is the Hello Bar, which helps visitors become customers. In fact, it's a plugin that can be placed at the top or bottom of your page to get people's attention. You can write a sentence or two that can create a button to call the audience to the landing page or to the action to link your visitors to where you want to land. Many marketers have had good results. You can test it to see how it affects the attempts you make.

Exit overlays

Outbound overlays are one of the best webinar marketing tools that can help keep visitors online. It tracks the movement of the cursor and appears when users try to move away from the page and try to convince them to stop. Users can customize the message they display and allow them to read what you are offering, while at the same time becoming a participant in the web. Make sure you set up a pop-up page on the appropriate page, where it makes sense for visitors to take the necessary precautions. There’s a lot to explore about the new windows of intentional output, but make sure it doesn’t interfere with the user experience.

Advertise on your properties

Promoting webinars on your property is free of charge. You can use a marketing tool like a permanent page to post about all upcoming events or about a future webinar you plan to organize. It is a temporary activity, you can update the scheduled webinars regularly. You can place ads on your home page. It’s a great way to keep dynamic content on your page.

Another great idea to get more people online is to use it to promote a webinar that comes with a blog post. Enter a link to the destination page so you can register for the webinar. You can also make a teaser video about your event and share it on all social media platforms.

Emails for webinars

Emails play an important role in webinar marketing. It is the main channel for most webinars to capture more viewers and increase conversions from the start. You can also create an email signature with a link to the address page. If you send emails to a large database, it can be said to be an excellent content marketing strategy.

Here are two awesome blogs you can read, one of which is a step-by-step guide to promoting webinar promotions via email and the other tells you using a BDA strategy to convert portable webinars into sales channels.

Collaborate with a Big Brand or Influencer

Joining a reputable brand or agents can give you great exposure and added value to your audience, increasing your reach in your market and increasing your credibility. Promoting partnerships should be made easy for your collaboration. This partnership is worth the time and effort if you are specifically prepared for it.

While this combination has great potential to benefit your marketing plan, it’s not easy to succeed. Here’s something about webinars and agents that light up your path.

Get your staff involved

According to LinkedIn reports, employees have 10 times more connections than company followers. So get your employees involved in the marketing webinar process, as they are one of the biggest assets in spreading your webinar in a funnel to the target audience. The exposure of the staff network will be worth it. Give a social copy and link to them so they can share and get the most out of it.

In websites and personalized invitation lists

You will find many sites on the list of webinars available to promote your webinar. Some of them may be free and some may be paid. Find the best fit for your webinar and attract more webinar seminars.

To send personalized webinars, you can sit down with your sales team and write amazing personalized messages with the content of your webinar to send out invitations to important accounts. Your solutions will be appreciated and will eventually increase your webinar attendance.

By following these tactics, you will improve your webinar marketing in a better way. Throughout the trip, remember to keep your audience in mind and plan everything accordingly. The Deck 7 marketing team offers a comprehensive solution to promote your webinars to your target audience.