Why Your Marketing Plan Needs to Include Video Marketing

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Video marketing has taken the world by storm. Content, online video or a blog post are the main drivers of marketing. Being able to capture your viewer’s attention with video advertising gives you more opportunities to connect. Video ads typically last 20-30 seconds, which can have a greater impact. Take a look below at what video marketing will look like in 2018 and how you can improve your video marketing strategy.

Why your marketing plan should include video marketing

Video marketing is a trend this year. Compared to 2017, 81% of companies are becoming part of their digital marketing strategy, making a huge leap from 63%. Many of these companies have seen a jump in sales. Marketers report that a well-structured video strategy has been the reason for the increase in sales. While it’s important for video marketers to know what their competitors can do, it’s more important to know what their audience is doing. On average, a person watches an hour and a half of videos on a youtube channel or any other social network. media platform every day. Since then, 81% of people have purchased a product or service after watching this video.

Needless to say, video marketing is received by many B2B companies. Marketing professionals see the value of capturing the attention of their target audience through a product video or a service video they sell. Now that the video has been implemented for inclusion in the marketing strategy, what format should be used?

Types of videos to consider

There are many ways to highlight a video marketing campaign. See these 5 options for sharing your content strategy.

Live video (live playback) - The benefits of this method are greater in terms of cost-effectiveness, authenticity and visibility. Instead of spending money on a video editing and production platform, the custom video is expected to be in its raw form. The transparency of live videos like Instagram stories gives the viewer a perfect view of your message without the typical ordinary content of brand awareness.

E-Learning Video - Anyone who knows content marketing can say that it is important and should be educational rather than appearing as a marketing video. Inform customers through video production techniques by making interesting data with statistics, statistics, and attractive content in general that will allow them to rank in the search engine. Leverage the value of video through content syndication, one of the most trending techniques for marketing automation. Extract the information through a lead sheet and offer a video instead.

Protected Video - Social platforms provide a B2B marketer with an affordable and effective way to market to an audience. Facebook, Twitter and YouTube are the three highest performing platforms. Beyond the social media channel, collaborating with users can be very profitable.

360-degree video - This format is becoming more popular in the travel industry because it can showcase destinations or experiences in a new way. Companies can hire an influencer to promote their services and put them in the form of stories, videos and other visual content. A full view of the location or event can be a great way to get your audience to hover over the video, move the screen, and find more of your video.

Video Funnels - As with email marketing for your audience, Facebook videos and other marketing efforts allow marketers to create personalized audiences. With this approach you can change your content based on behaviors and achieve your marketing goals.

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