B2B Storytelling: The Key to Conversion

 

Numerous discoveries have been made in methods that support lead conversion. But the most effective and efficient way to make conversions in B2B is storytelling. B2B storytelling accounts can be overvalued until you know the whole story.

The Importance of B2B Storytelling Accounts

Because stories have the power to influence the viewer, it also has the power to make conversions.

• It humanizes the brand
• What makes man human?

Emotions! Therefore, when you are writing your brand story, make sure that you incorporate a lot of emotions to make it more humane. Treat your brand as a human being and build your story by incorporating all the emotions around it.

This helps your audience connect more closely with your brand.

Customer loyalty

Proper storytelling in the B2B market helps build brand trust and thus attracts customer loyalty. Gaining customer loyalty, of course, takes time, but the storyteller acts as a catalyst and speeds up the process.

Means of communication

Word of mouth, advertising and lately social media have become the main means of communication between you and your audience. By telling a valuable brand story you turn B2B storytelling strategy into a powerful means of communication.

How to build an effective B2B brand story?

Brands need to present an emotional and true story to the brand when talking about the brand. Along with delivering new conversions, it connects their existing audience emotionally with their brand and helps build long-term loyalty.

Below are some tips for building an effective brand story in 2021.

Consider your client a hero

The products or services you offer are primarily for your customers. So as the core of your actions, you should plan campaigns and other changes around customer needs and requirements. Actually, in your brand story, your brand is not the real hero, but your customer is!

Act as a driver, not as a hero

Ideal situations look good in books. Because your customers are looking for real and practical solutions when they approach your brand that can be applied in real time.

The orientation should be to show the right route, the things to do and how to do it. Tell people about your journey, the struggles you had, the solutions you found for them, and how it happened to you.

If you thought something was going to work but you weren’t going to work, you should share that story. This shows that you are transparent with the audience.

Present practical plans

Real-time solutions are estimated more than guidelines. Also, instead of providing ideal solutions, give real-time plans, assuming two or three situations and the expected exit. When you give a realistic plan you represent that your brand is not only honest but also transparent. It also needs to talk about the best practices you need to follow in your plan and how it works for your brand.

Start the action

Driving and delivering action plans is a great way to shape your storytelling strategy, but launching actions is something that will lead to conversions. And when it comes to actions, it’s enough to add age to your actions in your story and make it easier for your audience. to reach you.

Give solutions not suggestions

Providing solutions should be about providing strategies that have worked for you. Providing real-time solutions reflects your understanding of the problem and the industry in general.

Highlight your USPs

This is one of the key elements of your story. Your USPs are unique to your brand and should be highlighted whenever possible.

In addition, determining the USPs for your brand clearly indicates the intent of your offer. Your USPs can be highlighted in a variety of formats, such as written, spoken, or visual.

Elements of the storyteller

Building a brand of interesting story for the audience when you’re out in the market, of course, you’re looking for productive results. That’s why you need to consider some basic elements of your B2B storytelling strategy.

Determine your target audience

Your target audience should be well defined as you build your brand story. Because it helps you focus your entire storytelling strategy on the outcome you expect.

A platform for storytellers

In order to reach the right audience and gain their trust, you should choose the platform that most audiences use. This can mainly affect social media platforms. If the way you tell your story matters, how and where you tell your story is also key.

Value Addition

Another important element of your B2B story should be the value you are offering to your audience through your brand story.

Your brand story needs to be useful in some way, inspiring, emotional, compelling, and most importantly easy for your audience to understand.

The main formats of B2B brand stories

B2B storytelling can be done in many ways. But you have to decide what your brand is and how you want to present your story. See some popular formats below.

Audio presentations

One way to improve your B2B storytelling process in 2021 is to present it in audio slideshow format. Using this format will help you recite your story in the way you want it to reflect the images and graphics that are appropriate for your story.

Infographics

Infographics are another format for telling stories that might come in handy if they fit your business requirements. This format is generally known to show the progress made, the strategies used and the market trends. Infographics allow you to present your brand story in a concise and informative way.

Testimonial videos

The impact of storytelling is much greater when you use the testimonial video format. This presentation is crucial because it protects the good things you say about your brand as witnessed by past customers. Testimonial videos are certainly one of the most popular B2B story formats.

Increase lead conversions through storytelling

Creating customers and becoming a customer is easy no matter how well you tell your brand story.

In addition to the many intangible elements, there are few things that will guide you to make your brand story legitimate.

• Be the real characters in your successful brand.
• Build different stories depending on the different nature of the buyer.
• Present real-time case studies to help build the story.
• Tell stories that highlight your USPs.
• Share the “reason” for your brand to connect with your audience.
• Tell the brand’s story in a spectacular voice-over and behind the music.
• Another successful example of B2B branded stories could be Google.

Most B2B marketers are already familiar with Google Ads web advertising service. Google created a small series of videos called AdWords Stories in which they talked about small businesses. He highlighted how small businesses used the platform through which a number of interesting stories were shared.

This served the purpose of further engagement and conversion through this strategy of connecting with the masses and telling stories.

Like I said, it’s not about whether your story is heroic or not; your story should be heroic!

The success of B2B branded stories will not be complete unless Microsoft is mentioned. In 2010, Microsoft hired a guy who changed its content marketing internally. He launched a campaign called on all social media platforms, falling into the good graces of ‘Microsoft Stories’ business customers. The intention was to show the star employee of the company.

As this story was a huge success, Microsoft launched a platform called “Microsoft Story Labs” to highlight employees from all departments of the company from developers, artists and researchers.

In short, although storytelling is an art; art could be learned. To become specific.

Storytelling is an art that has been around for a few years now. And what makes it special is that the same story can be told at different times. So tell your brand story about the success your product, services, and brand can bring to your customers.